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Category Archives for "Audience Building"

163 Seller Optimization Summit with Augustas Kligys

We have a special guest today, Augustas Kilgys, to help up with seller optimization. Augustas is from Lithuania and Germany which gives him a unique insight into selling. He is also running the Seller Optimization Summit which is going to be going on very soon. If you are interest, please sign up to get more information. Read More

#40 Amazon Marketing Mastery Mini-Series: Niche Market (Part 1 of 7)

Show notes for Episode #40

Master Marketing Principles Mini Series: Part 1 of 7

Principle ONE: NICHE MARKET

Market=Buyers (Demand) and sellers (Supply)

They work in a Marketplace like Amazon

First thing is to find DEMAND

Understand the Buyers=Shoppers=Potential Customers

You need to define a PERSON and a PAIN (or PROBLEM)

PERSON implies Demographics eg age, gender, geography

PAIN implies Psychographics eg Personal Values, Motivation to Buy, Like Quality; Value low price etc.etc.

For example A 40-year old man who live in London

He wants to see clearly at night and not have to find batteries;

high Value: time, safety.

Competition (Sellers)

Look at competition through shoppers’ eyes –

They are looking for BENEFITS eg you can see clearly at night

Not FEATURES eg special lens on your light

So translate Features into Benefit

For example:

“Special NightVision (TM) Lens  – so you can see really clearly at nigh!

Rechargeable Battery XYZ type – so it will last for longer.

No more hunting for AAA batteries!”

Be a member of your target market if possible.

But then Ask  people (e.g., in person; survey; etc) to build up a picture of your ideal customer:
WHO are they? (PERSON) WHAT do they want? (PAIN)

Remember:

“Whoever understands your marketplace best, wins.”

 (Andre Chaperon of Autoresponder Madness)

HOW TO SUBSCRIBE TO THIS PODCAST

A podcast is a free downloadable audio show that enables you to learn while you’re on the go.  To subscribe to my podcast for free, you’ll need an app to listen to the show from.

For iPhone/iPad/iPod listeners – Grab your phone or device and go to the iTunes store and search “Amazing FBA”.

This will help you to download the free Podcasts App (produced by Apple) and then subscribe to the show from within that app.  Every time I produce a new episode, you’ll get it downloaded right on yt sentence.

For podcast enthusiasts – If you already listen to podcasts and have a podcatcher that you prefer, the feed you’ll need to add is: http:// amazingfba.com/feed/podcast.

For those who don’t have a mobile device – You can always listen to the show by clicking the audio file at the top of this page.

If you have any queries, just go to www.amazingfba.com/ask

 

2

#39 Thinking like your Amazon Customer

Episode #39 Show Notes

This is another bigger-picture podcast. Yes, we all need to measure our numbers and do analysis. But always remember that any number is a measurement. Behind it is a customer’s actions and ultimately feelings!

It’s all about Your Customer:

1. their motivations to shop and buy

2. Emotions driving them: Inspiration (desire) or Desperation (solve a painful problem!)

3. Extrinsic motivation (other people) e.g. peer pressure vs. Intrinsic motivation (inner, personal reasons) e.g. desire, curiosity

4. They start with an image (or sound or feeling) in their mind

5.  THEN they try to find the words for that

6. Only then does the customer start to connect to your marketing with

Keywords.

Your customers are not searching for your product. They are searching for the image they have in their mind.

If your product image chimes with this (or is better), that’s when they will click on your listing (if the reviews etc. look right).

In order to show up in response to a search, though, you need to get your product showing. That means optimizing your listing for, and advertising for, keywords.

This is biggest area to explore.

Most customers are not expert. So the keywords your customers may use are NOT necessarily the “correct” or “logical” words especially if they are not very expert in that product type or area.

So think like a customer. Preferably actually BE a member of your target market.

Every week or month, search for products LIKE yours as if you are an ignorant but desperate customer!

You’ll stumble across important keywords to test out. Crucially, you’ll also be in touch with your customers’ mindset.

We’re aiming for a blend of your instinct & feel for your customers and the analysis of numbers.

Upcoming Guests on the show:

Greg Mercer of Jungle Scout (Product selection)

Will Tjernlund (Strategy)

Manuel Becvar of Import Dojo (China sourcing & Freight)

Mark Carpenter of Avalava (US Sales tax)

Penny Lowe of Wellington Consulting (Accountant)

HOW TO SUBSCRIBE TO THIS PODCAST

A podcast is a free downloadable audio show that enables you to learn while you’re on the go.  To subscribe to my podcast for free, you’ll need an app to listen to the show from.

For iPhone/iPad/iPod listeners – Grab your phone or device and go to the iTunes store and search “Amazing FBA”.

This will help you to download the free Podcasts App (produced by Apple) and then subscribe to the show from within that app.  Every time I produce a new episode, you’ll get it downloaded right on yt sentence.

For podcast enthusiasts – If you already listen to podcasts and have a podcatcher that you prefer, the feed you’ll need to add is: http:// amazingfba.com/feed/podcast.

For those who don’t have a mobile device – You can always listen to the show by clicking the audio file at the top of this page.

If you have any queries, just go to www.amazingfba.com/ask

#17 How to Create an Email List of your Amazon Customers

This Episode, #17,  is a tactical one by popular demand: How to Create an Email List of your Amazon Customers. It’s  a popular topic and rightly so. It’s a bit of a technical area, so it may be something that you want to outsource. But I still highly recommend you understand the process so you have some understanding of what you are asking someone to do, how much work is involved and what a reasonable fee would be for that work.

**STOP PRESS** REVIEWS CONTEST!

The first 25 people to review the show on iTunes will be entered into a draw. The winner will receive a £50 Amazon Voucher from Amazing FBA!  
Head over to iTunes now and leave your review! If you haven’t  already, you can also subscribe through iTunes to get all the info you need to start your own successful Amazon business!

CONTEST EXTENDED to the end of November or 1st 25 reviews, whichever comes first !

SHOW NOTES FOR EPISODE #17

Why do this? Strategic goals:

  • Part of audience building
  • Build a business  that is independent of Amazon
  • Connect more with customers – what do they want/need? what would they buy?
  • Create those products – physical or info
  • “The money is in the list”
  • How (tactics)

Join Amazon Insider Secrets and I will do a video on this

  1. Website (LANDING POINT)- let me know if you need help on this, I’m not covering this in detail in this episode – I will add video to Amazon Insider Secrets if asked
  • Choose domain name – I recommend Blue host. Cost: around $12 pa.
  • choose hosting – I recommend Blue host. Cost about $6/mo
  • Choose CMS – I recommend WordPress (1 click install with Blue Host). Free.

2. Email autoresponder (EMAIL)

  •  choose one – I recommend aWeber (cost $18/month)
  • sign up
  • create a List of customers eg Product Warranty
  • create a sign-up form
  • create first email (eg welcome)
  • optional – create follow up sequence

3. Opt-in page

  • choose one
  • – WordPress does “Optimise Press” theme, which is cheaper than LeadPages.
  • I recommend Leadpages (cost $25/month if you pay annually -! or $37/mo if you pay monthly-PLEASE NOTE!) 
  • Sign up
  • Integration with email service provider:
  • Create a new leadpages template
  • At top bar, click “Leadpages”
  • Click “Create a new page”
  • Choose a template – if in doubt, keep it simple
  • Choose industry – “Retail” probably
  • Edit form – fairly intuitive
  • Click on edit opt-in box
  • Under integration settings,
  • Under integrate form with, choose “aWeber”
  • Under Using, choose “name of your group eg Product Warranty”
  • Save, publish
  • Check the published page works

4. Website redirect

  • Create a page named “warranty” or other
  • Get it to appear in menu bar
  • Create a redirect to the Leadpages page
  • Use the plugin “Quick Page/Post Redirect Plugin”
  • Test it!

5. Product inserts(driving traffic)

  • Create wording – e.g., “To activate your Lifetime Warranty, go to  mybusiness.com/warranty
  • Create PDF
  • Ask Chinese supplier to create and print and insert into each unit
  • Specify size, type of paper if possible

HOW TO SUBSCRIBE TO THIS PODCAST

A podcast is a free downloadable audio show that enables you to learn while you’re on the go.  To subscribe to my podcast for free, you’ll need an app to listen to the show from.

For iPhone/iPad/iPod listeners – Grab your phone or device and go to the iTunes store and search “Amazing FBA”.

This will help you to download the free Podcasts App (produced by Apple) and then subscribe to the show from within that app.  Every time I produce a new episode, you’ll get it downloaded right on your iDevice.

For Android listeners – Download the Stitcher Radio app (free) and search for “Amazing FBA Podcast.”  Or, if you have already downloaded a podcasting client, follow the directions in the next sentence.

For podcast enthusiasts – If you already listen to podcasts and have a podcatcher that you prefer, the feed you’ll need to add is: http:// amazingfba.com/feed/podcast.

For those who don’t have a mobile device – You can always listen to the show by clicking the audio file at the top of this page.

If you have any queries, just go to www.amazingfba.com/ask.