You might not know it, but the model photography on your Amazon listing is more important than you think.This could make or break your sales. Continue reading
When it comes to measuring your Amazon ads’ effectiveness, chances are you’ve been led up the garden path by Amazon. I’m talking about “advertising cost of sales” or ACoS specifically here.
Do you know this old saying?
“There are lies, damn lies and statistics!”
Now it’s true that you SHOULD monitor certain KPIs (Key Performance Indicators). Amazon ad optimization is, in fact, CRITICAL to your success or failure – more than ever!
This is especially true now that Amazon is forcing sellers to use advertising ever more to reach consumers.
But it’s SO important to measure the right thing! I’m not convinced that ACoS (advertising cost of sales) is one of them.
In fact, I’d coin a new phrase: “ACoS is BS!”
Listen to this podcast to find out:
Get this right and you’re already ahead of 90% of sellers I meet – even those who I thought should know better…
ACoS =ad spend PER keyword, per ad group or per campaign ÷ sales via advertising.
But this doesn’t account for this fact: on the Amazon platform, the main purpose of advertising-driven sales is to get organic ranking for a specific keyword. This, in turn, should lead to sales driven by organic traffic.
This makes ACoS an essentially meaningless metric, in my opinion.
Instead, we should be looking at the overall effectiveness of advertising at the product sales level.
I spend $/£/€X on advertising, and I get $/£/€Y back in sales.
This gives a different metric which is much more powerful. Turn that into a percentage and you have a very key metric, which helps you assess the effectiveness of your ad spend.
Allied with your gross margin by profit line, you have a couple of essential metrics which basically show you, quickly and simply, whether your product line is making profit, breaking even, or falling into the red by making a loss – a loss often driven by excessive advertising spend.
On the last episode of Amazing FBA, I sat down with Mike Zagare of PPC Entourage to talk about Amazon pay-per-click advertising, but Mike’s expertise isn’t limited to the Amazon sphere. Diversifying distribution and marketing channels is crucial for scaling your brand. Today we’ll be diving into off Amazon traffic and advertising for Amazon sellers.
Our guest today on Amazing FBA, Jason Miles, is an absolute titan of e-commerce, online marketing, and selling digital products. Jason has been on the show before to talk about his businesses, Winning on Shopify & Pixie Faire. He’s the author of multiple books on e-commerce, a prominent philanthropist, Udemy’s number one e-commerce instructor, and he just so happens to be my business coach.
We’re back with Part 3 of my interview with Chris Green from Merch Dojo and today we’re talking traffic and how to drive it to your merch on Amazon.
This will be the final installment of my interview with Reed Menssa where we tackle how to sell products on Amazon.
Today we’ll be talking about Amazon product research is nonsense and what you should be doing instead.
Back on the show today is Steve Chou from MyWifeQuitHerJob.com. Continue reading
We have, once again, Brian Johnson of PPC Scope and Sponsored Products Academy on the show. After we released the previous episodes I got so many questions that I had to get Brian back on. We’re going to do a Q&A session right now to address questions sent in from the listeners. Continue reading