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December 30, 2020

Build a Brand for your Small Business

If you own a small business, then you should know that branding is just as important for your company as big brands. In short, if you are building a business, you need to build a brand. Corporate brands often recognise the link between a strong brand and a successful business. They also aspire to be a brand that creates a good customer experience. If you feel as though your brand could be better or if you want to try and make sure that you are taking the right steps, then you can find out everything you need to know, here.

Do a Values Check

Branding isn’t all about your logo. When you build a brand, it’s more about your message. You need to look at what you are broadcasting to the world. If you want to help yourself then you need to check in with your own values. Does the wording on your social media page match your website? Look at your images too, and make sure that they are correlating to your values and what the world sees. If you can do this then there’s no reason at all why you shouldn’t be able to get the best result out of your branding experience in general. If you need some help with your branding and pushing your content out there, then why not release some custom-made products? This can include bottles or even pens.

Know Yourself

The most fundamental part of starting to build a brand is understanding who you are. If you are able to do this then you can align all of your other actions accordingly. The deeper your understanding of your brand attributes, vision and values, the more you can align your life so that it is consistent overall. You are the most critical part of your branding strategy and you would be surprised at how easy it is for you to integrate your personality into your business structure if you simply know yourself more.

Create a High-Profile Event

Another thing that you can do is try and create a high-profile event. If you want to do this, then you would invite a few CEOs on stage so that you can discuss things like leadership or even your work in general. This will help you to get your brand out there and it also means that you can do your bit to push other brands as well. You want to be remembered, so implement great ideas to enforce that such as branded signs, good staging, and handouts of promotional goodies like stickers, keyrings, ect. These will give you an increased level of visibility and it will also give you a good foundation for further marketing.

Use some Great Photos

A lot of small businesses out there are personal brands. This means that you are ultimately the face of your brand. The days of you having a boring headshot are now long gone and, to build a brand in the modern era, you need to embrace your personality more with your brand, as mentioned above. You need to use photos that reflect your style and personality if possible, so that you can then resonate more with your audience. If you can do this well then you can easily get your message across with much less effort.

Be True to You

It’s vital that you are authentic to who you are and all of the values that you have. Authenticity is imperative if you want to be successful overall. You need to avoid the pressure that is around you too. You don’t need to continually reinvent yourself, just simply focus on what you are good at. If you can do this, then you will soon find that you can rocket your success and also really take your brand to that next level.

Become the Media

Social media, podcasts, camera phones and more have all become the norm and they can all be used to expand your brand like never before. It also means that you can get your message out there much easier too. It’s very easy for you to deliver quick tips for your business via your phone and you can also share your personal ideas on a podcast too. If you want to harness the power of video, then why not try and interview others? If you become the resource, then you can easily take a step forward and you can also own your brand too.

Improve your Culture

The most visible brand that you have is the culture of your company. Believe it or not, your culture will define how unique you are and it will also provide you with that level of competitive success too. It’s a social and psychological form of DNA that can be a catalytic mechanism. At the end of the day, your company culture is a key element as to how people see your company. You need to make your customers believe that your company is worth paying attention to where possible as this will help you to define yourself in the current market.

Define your Niche

You can’t be everything to everyone. Narrow down your target market, by taking the time to offer a specialised product or service. You can also offer your services to a specific demographic if you want. This could involve busy professionals who want a more balanced life or even those who want to work out and lose weight. Either way, you need to try and define your niche as much as possible. If you can do this, then there’s no reason at all why you shouldn’t be able to rocket your success. There’s a reason why brain surgeons get paid way more than nurses, so focus on your niche, define it and work from there.

Meet your Audience

If you want to be unique, then you have to make sure that you get your branding right. You have to make sure that you take the time to address your target market and you need to put out the message that your customers want to hear. It’s a simple formula, that most brands don’t follow. It’s vital that you get to know your audience and that you also make sure that you listen to them when they are expressing their concerns. If you can do this, then you will soon find that you are able to really get creative and take things to that next level.

Start with your Value Proposition

If you start with your branding first, then you will have a very shallow brand. Authentic and compelling branding actually helps you to create your unique value proposition. Think about it, what does your audience need? How are you going to fulfil this need?  If you can answer questions like this then your branding will simply be an extension from there, and this will really work in your favour.

Brand Extensions

A purpose of building your brand is to differentiate your product and your service offerings in the market. You need to be daring and you need to try and provide solutions in a different way. If you want to enhance your leader productivity, then you need to try and expand what you are offering so that you can then push bigger and better content out there.

Partner with an Expert

Nothing beats getting some outside feedback from a branding expert. This will help you to make your reputation, your brand and your values clear. This will help you to articulate your business and your services and it will also help you to seem like a more established leader too.

Of course, there are many things that you can do to try and rocket the success of your brand, and if you follow this guide, then you will soon find that it is easier than ever for you to reap the benefits while also being able to get more custom as a result.




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Michael Veazey

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