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November 23, 2022

Brand Identity Definition – eCommerce Brand Strategy

Brand Identity Definition

If you’re selling your products on a website, it’s important to give your brand an identity. The best way to do this is with a brand strategy. A brand strategy can help you understand what makes your product different and how to communicate that to customers. It also helps you decide when it’s time for a rebranding project! What is a brand identity definition? A brand identity is everything your customers associate with your products and company. A brand strategy is a plan that helps you decide how to communicate your brand. This includes things like what your logo will look like, what colors you’ll use and how you’re going to talk about yourself. It’s all about understanding who your customers are, what they need from your product, and how you can meet those needs better than anyone else!

Timestamps for Podcast

[00:35:02] Intro: Curated Marketplace For Custom Design
[01:41:77] What is Brand Identity?
[03:37:07] Crowdspring Offers A Wide Variety of Designer Types
[06:49:41] Brand Perception is Guided By The Companies
[09:37:82] The Product Has To Be Good But So Does The Whole Experience
[12:07:36] What Are The Steps In Creating A Brand Identity From The Beginning?
[12:38:30] The Core Brand : Visual Identity
[14:03:35] Transferring Your Design Into Packaging
[16:37:32] Brand Consistency
[18:13:38] How Do We Get Consistency?
[20:53:53] How Do We Create Brand Guidelines? Is it Necessary to Hire Someone?
[23:03:76] Branding and Packaging
[27:22:64] Crowdspring and their Services

About our Guests- Jason Byer and Crowd Spring

Are the  99 Designs of e-commerce with two tweaks. Firstly, they have a very highly selected set of designers.  Secondly, their designers  include  industrial designers (aka product designers).

What Does a Successful Brand Identity Look Like?

If you want to build a successful brand identity, you need to start with the basics. Brand identity is the sum of all the elements that make up your brand. This includes not only what you say about your business and how it’s doing, but also how others perceive these things by looking at your logo and website, reading some of your content on social media, or watching videos on YouTube.

A successful brand identity is one where all these components work together as part of an overall strategy that helps customers understand what makes this company different from others in its market niche. It does this through:

  • A well-defined promise or value proposition;
  • Clear messaging (whether verbal or visual);
  • Consistent branding across platforms; and
  • Appropriate use of colours, fonts and imagery

How to Create a Great Brand Identity for Your eCommerce Business

A great brand identity is one that is recognizable and distinct. This means that it should be consistent across all channels, including your website, social media platforms, packaging and marketing campaigns.

Being consistent with your brand identity will allow you to establish trust among consumers. That helps them feel comfortable making purchases from you. Your logo is the key component of this. Make sure it stands out from other logos. That way, customers can easily identify it as belonging to your company. Your logo should also be memorable so that customers don’t forget about you after they’ve made their purchase.

By using the same colors, fonts and images consistently throughout all aspects of your business operations (including packaging), you’ll create an environment where customers are comfortable making purchases from you. They know exactly what they’re getting into when they see one of these characteristics associated with any type of product purchased online.

How to Get Consistent Brand Identity

Creating a strong visual communication system helps make sure everyone at your company knows how each other’s work fits into the bigger picture  of what you’re communicating. It also helps ensure that customers will recognize all of those messages as coming from one place.

Creating a Brand Style Guide

The key is to create a system that’s flexible enough to allow for change, while still maintaining a consistent look and feel. One way to do that  is by creating a style guide. That is a document  that your designers can reference when creating new products or promotional materials for your business. 

A style guide is a document that lists all the rules and guidelines for how your brand’s visual identity should be used. It can include things like which typefaces to use in different situations, the proper colors for each of your products or services, and even how many lines of copy (and what size) should go on each page.

Branding and Packaging

Branding and packaging are two important parts of your ecommerce brand strategy. Brand is the visual identity of your company, while packaging is how you present your product to the customer.

Together, branding and packaging work together to create a consistent experience for the customer. Branding should be the same across all of your channels, including packaging. This helps customers connect with your brand, and they’ll recognize it anywhere. Make sure your branding is consistent with how your ecommerce products look, feel and function.

Great Packaging is especially critical if you sell on Amazon for a few reasons. Firstly, it is a part of the experience that as an Amazon seller you control (unlike a lot of the online experience). Secondly, the unboxing experience creates a strong impression of the product value. This is especially true if you sell giftable products. That translates into better reviews, which in turn means better conversion rates and more sales!

Creating and Maintaining a Strong Brand Identity is An Important Part of Your eCommerce Brand Strategy.

Creating and maintaining a strong brand identity is an important part of your ecommerce brand strategy.

A strong brand identity is the most important part of your ecommerce business because it’s the sum of all of your marketing activities. It’s what makes people remember you and want to come back over and over again. Brand identity definition should be unique and self-explanatory. If someone hears about you, they should know immediately what kind of product or service you offer. They shouldn’t have to ask questions first (which can lead them elsewhere).

 Strong brand identity definition is the most important part of your ecommerce business because it’s the sum of all of your marketing activities. It’s what makes people remember you and want to come back over and over again. Brand identity should be unique and self-explanatory: if someone hears about you, they should know immediately what kind of product or service you offer without having to ask questions first (which can lead them elsewhere).

Conclusion

Great eCommerce brands are more than just companies. They’re stories that people want to be a part of, they’re products with a purpose, they’re solutions to problems customers didn’t even know they had. 

They’re brands that people want to be a part of, they’re products with a purpose. They’re solutions to problems customers didn’t even know they had. They are what make eCommerce so powerful. If you can build a brand that stands out from the crowd you will have an advantage over your competition. Nowhere is this more true than in the crowded Amazon marketplace!

What is Crowd Spring?

They are like the 99 Designs of e-commerce with two important additional values. Firstly, they have a highly curated set of designers on the platform. That means you can trust the quality. Secondly, their designers have skills including industrial design (aka product design), meaning they can help you create the actual product.

Resources

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Von Leong


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