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Adam Hudson

How Adam Hudson REALLY got to $1 million a year in Amazon sales - Free course on how you can duplicate his success.

Sounds like the usual Amazon FBA claim?  Well, this is different. Why? The "Reliable" strategy. Adam Hudson is a friendly but brutally honest Australian. He's outlawed Bullshit in his businesses. He gives the TRUTH of what works and what DOESN'T in Amazon.


  • FIND OUT  how Adam ACTUALLY built a business to $1 million/year

  • SAVE YOURSELF FROM BS -  what it's like to be in the Amazon business

  • LEARN WHY it's still a great opportunity -even in 2017


#324 Time Management for e-commerce (Habit 3 from “7 Habits” series)

Time Management for e-commerce – wisdom from Steven Covey 

Habit 3:  First Things First

Time Management for e-commerce is an absolutely critical skill area. Time management can be the single biggest block to even starting an e-commerce business. And for an established, busy e-commerce business owner,  managing time is just as critical.

In this episode, we focus on the learnings from  the wonderful book (and also audio book) –

“7 Habits of Highly Effective People” by Steven Covey

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323 Amazon News: Trump Tweets New Threat in US-China Trade War

Trump Tweets New threat in China-USA Trade war

There has been a new twist in the ongoing US-China Trade War. Trump said in a Sunday afternoon Twitter post (5 May 2019)  that the current 10% tariffs on $200 billion worth of Chinese goods will increase to 25% on Friday.

He also threatened to impose 25% levies on an additional $325 billion of Chinese goods “shortly.”

Chinese Trade Delegation uncertain

Chinese Vice Premier Liu He had planned to bring a large delegation to Washington on Wednesday to hash out a trade deal.

There had been talk in recent days that something resembling a deal could result.

Instead, two sources briefed on the talks said the Chinese side may consider backing out of this week’s negotiations.

 Trump’s new threats, they said, threaten the six-month truce. In return, Trump may have made them after Beijing threatened to renege on some previously discussed commitments.

One source had said the Chinese vice premier would likely cancel the trip he’d planned for himself and a 100-person delegation. This was for the final round of talks that U.S. officials had previously said could yield a deal by Friday.

In September 2018 Chinese officials canceled a trip  in similar circumstances.

New Trade Reality or Trade War Negotiation tactic?

A second source said Trump’s decision to more than double the tariff rate on $200 billion of goods was meant to send a message to Liu to not come to the U.S. with more “empty offers.”

The Chinese spokesman would not elaborate on the number of people on the Chinese team, the length of the trip, or the date of departure.

He also emphasized that such back-and-forth in the trade negotiations have happened before. He underlined that the latest round of talks saw “positive” progress.

US-China Trade Sticking points

Major sticking points between the U.S. and China have been intellectual property theft and forced technology transfers. The two superpower also disagreed as to whether tariffs should be removed or remain in place as an enforcement mechanism.

Reaction to Trump Tweet

“The very fact that it’s a nuclear threat brings people to the table,” said Warren Buffett on CNBC. “But you don’t want to have too many nuclear threats out there because someday somebody may feel apt to fulfil one.”

World markets, including the S & P 500, the Shanghai and the Hong Kong stock exchanges dropped sharply  on the news. However,  later they all rebounded substantially on the basis that this was probably a negotiating tactic rather than a realistic future plan.

The response of US businesses over the last months to the trade war  has been strong:

A number of US businesses have been relocating factories to Vietnam from China. More recently, many businesses have been importing and stockpiling goods as a pre-emptive measure in case the threatened tariffs materialise.

Amazon rebrands “Souq” as amazon.ae (UAE)

  • On Tuesday, Amazon announced the launch of a new marketplace targeting the Middle Eastern market.
  • With the launch, Amazon said that it is rebranding Souq, the e-commerce company it bought for $580 million in 2017, to Amazon.ae.
  • The Souq.com URL takes you to Amazon.ae, but Souq is still available in Saudi Arabia and Egypt.

It should be possible for UK/EU or US based 3rd party sellers to start selling on the platform immediately.

Amazon opening new Fulfilment Centre in the Midlands of the UK

Amazon has plans to open a new  new fulfilment centre in Kegworth, East Midlands, UK.

They are about to start recruiting for over  500 new permanent jobs.

Amazon’s new FC will help meet  demand, expand selection and enable third-party sellers  to scale up their businesses.

Stefano Perego, Amazon’s Vice President of UK Customer Fulfilment, said:

“We are thrilled to begin recruitment for 500 new permanent roles in Kegworth, with competitive wages and comprehensive benefits starting on day one. We are delighted to expand our operations in the East Midlands. With capacity to expand our workforce to over 1,000 permanent positions in the future, this new team will play a crucial role in delivering a first rate level of service for our customers.”

Kegworth will be the fifth Amazon fulfilment centre in the Midlands, the other ones being  in Coalville, Daventry, Rugeley, and Rugby.

The first dedicated UK “receive centre” opened in Coventry in 2018.

This functions as a central hub that receives and sorts millions of products each year that are sold on Amazon.co.uk.

322 Starting a Private Label Business: 5 Mindset Blocks & 5 Solutions

The topic in this episode was inspired by a conversation I had with a mentoring client who reached out to me for help with motivation. Mindset is one of those areas that is a key part of success. So today I’m going to talk about five mindset blocks for those who are just starting out with a private label business, and their solutions.

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321 Prime Day 2019 for Sellers; (Amazing FBA Newsday Series)

Amazon Prime Day 2019 (Europe)

Lightning Deals

Prime Day is a potential major sales boost for any Amazon seller.

The submission window for Lightning Deals is open in Seller Central but will close on May 17th 2019 at midnight. So now is a great time to revise whether Prime Day should be part of your Amazon sales strategy.

What  is Amazon Prime Day and why does it exist?

Prime Day is Amazon’s annual retail holiday.

It was introduced in 2015 as a one-day only sales event that boasted more deals than Black Friday and also celebrated Amazon’s 20th anniversary as a company.

Though the first one disappointed some expectations, subsequent Prime Days have improved in both the quality and quantity of deals.

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320 Brand Analytics for Amazon Sellers with Danny McMillan

Brand Analytics for Amazon sellers

What is Brand Analytics?

Amazon Brand Analytics is a data tool provided by Amazon. It gives inside analytics on keywords in an understandable format.

Brand Analytics started in Amazon USA and has now been rolled out to the UK and European Amazon Seller Accounts.

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319 10 Brexit Mistakes We Can Avoid as Entrepreneurs

Today I want to talk about Brexit. It’s not a very positive topic, but I believe there are intelligent business lessons we can take away from it, specifically in regards to e-commerce. In this episode, we will be focusing on mistakes we can learn from Brexit for online business owners.

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317 The Power of Intelligent Goals

Productivity is meaningless until you define what you’re trying to produce.

This episode kicks off a short series about productivity. Today we’re talking about clearly defining what you’re trying to produce in order to be able to measure productivity.

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316 Q&A Tuesday: Amazon Ranking

Today we have a Q&A Tuesday. Every so often we get some questions from the Facebook group that I think would be good to share with you. Today I’m answering a question about Amazon ranking.

If you’d like to join us, just head over to the Facebook group.

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315 Q&A Tuesday: Product Photography for Amazon Sellers

Today we have a Q and A Tuesday. Every so often we get some questions from the Facebook group that I think would be good to share with you. If you’d like to join us, please go to the Facebook group.

Today’s Question

Today’s question comes from Craig, and it is about product photography:

Hi All – any advice on specific tactics, tools, outsourcing, etc on getting the proper creative help needed to ensure product photography is a complete success? At first, I was considering getting the photo light box and trying that on my own; or maybe should I ask the China supplier for what images they can provide? Or is it best to look for external creative help to really nail this? Thanks in advance.

It Depends on the Current Business Phase

First thing of all is: have a clear objective for every tool you use in every part of your business. Including Photography.

So before you worry about photography, be clear minded.

Which phase of business development are you in?

Selling a Generic Product for Less than $1,000

If you’re trying out a generic product for <$1000, it MAY make sense to do a lightbox yourself. But that said, if your photos look terrible, you’re testing whether you can sell a product with terrible photos. These days, the answer is usually “NO!”

In that case, your suppliers’ photos may be the answer. Depends on quality. .

If You’re Private Labeling

If you’re private labeling, ie bulk order, don’t even think of doing your own amateurish shots. Get a fully fledged pro involved.

The maths of great photography is messy in the precise numbers but the principle is easy:

Crap photos cost £100 maybe or even free if you do it yourself. But if you convert at say 5% with rubbish shots and 15% with great ones (and yes it does make that kind of difference) and say you’re spending $1 per click – you’re going to spend $1000s wasted on rubbish shots.

Decent shots are generally WAY better value.

Working With a Photographer

When you engage a photographer and are private labeling, you still need to be clear-minded.

Who is your target customer? What exact pains are you solving for them?

How are you differentiated exactly from the competition?

What infographics do you need to get your points across?

In terms of more detailed guidance, Rob Sleath is a fantastic person to help with this since he is not only an Amazon seller himself and is currently the director of ecommerce for a medium size company, he has years of product photography experience behind him.

It gives him the perspective to put photography in a strategic business context. So check out the interview I did with him in episode 255 for more information.

Another DIY Option

There was another comment in response to Craig’s question:

Find a friend with a DSLR. Take a picture of the product in a bathtub with good lighting. Play around with the aperture

My Response

Sure, you can do that if it’s for a generic test launch. But if you’re going to Private Label, I can’t emphasize enough how important it is to work with a REALLY good pro photographer.

Amateurish photos are just death to conversions. Not worth it.

Apart from product spend on a quality product, THE top priority for spending is quality images.

**Just make sure it DOES make sense for your business!**

Looking at the Numbers

If you’re spending say $5,000 on your first private label order, you should be looking to spend 5-10% of that on images. If you spread that cost over multiple units over 2-3 years, it’s usually not that much per unit, and it is way outweighed by the increased conversion rate.

If you can only afford say 5% of that on images because of cash flow, so be it. But spending even say $3000 on product and nothing on images makes ZERO sense in my book.

Here’s Why

Amazon IS 80-90% image marketing. The words do make a difference but they can’t compensate for substandard photos.

I can’t emphasize this enough. It is critical to create fantastic shots because that’s MINIMUM standard on Amazon now.

Think this through

  • Shoppers don’t buy products on Amazon. Ever.
  • They buy an OFFER, and the majority of the impact of that offer is image and price.
  • Image is #1 thing you control. By FAR.

Price is ultimately up to the market. Or rather – you can price as high as you want, but you can’t make the market buy at a given price! So sooner or later, you HAVE to balance price with volume.

Therefore, after you’ve picked a niche, the most important possible action, apart from sourcing a great product, is getting GREAT images.

Again, to join a community of over 1,400 sellers, be sure to join the Facebook group.