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June 1, 2022

Amazon SEO Strategy with Alexis Lanternier COO of Branded.com

Alexis Lanternier is the Chief Operating Officer at BRANDED.

BRANDED is building the next-generation consumer products company that transforms online businesses into massive global brands. Since the founding in late 2020, they’ve built a portfolio of over 30 amazing brands and have quickly become a Top 20 Seller on Amazon.

Fueled by proprietary tech and the international operational expertise of leaders from Lazada, Amazon, Alibaba, P&G, Mars, L’Oréal, SoftBank, and Goldman Sachs – BRANDED is the ideal partner to accelerate your brand’s global growth.

What You’ll Learn

  • Alexis’ background and how he manages his brands.
  • The value of Amazon SEO and how does it benefit your business
  • The Pros and Cons for Amazon SEO
  • Using valuable keywords to maximize your PPC
  • Alex explains when you should sunset a product and how will this benefit you
  • Learning the importance of contribution margin and why you should use it.

Resources

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Von Leong


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