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October 3, 2019

Amazon Seller Insurance with Peter Heibloem

The first rule is to always have Amazon Seller Insurance. We will walk you through how it will works, how to get one and why you need it.

Peter Heibloem is the CEO of Online Sellers Insurance .

What if you’re just starting out? With say $1-2K worth of product?

A lot of people just do their initial test order and see if it will just work!

Once Peter was doing $5K a month, he realised the opportunity they were doing. 

And taking it seriously, that’s when they got the policy and got themselves covered. 

Also, his product was very simple and low risk – it wasn’t a pogo stick or a unicycle. 

There’s a big difference between a butter knife and a pocket knife. The latter could cost you about $10K USD for cover. 

  • Look at the worst-case scenario – when you’re new and not established. 
  • If your account gets shut down, you can afford to just lose it because you have less to lose. 
  • When you have legal advice in the policy, you’re better off. 
  • If ever you have a big business, protect it with Amazon seller insurance. 
  • When you’re just starting, just start it. 
  • If in doubt, jump online, fill out a PDF and figure out the cost per year for insurance. 
  • Most of the time, 9/10 times, it is not a ridiculously high price. 

40 mins ca. “shit could go wrong” 

If you’re early on product research, there’s an Amazon Seller Insurance for you.

Is that country-specific?

In every Amazon marketplace – if you start on 4 marketplaces, theoretically a lot of sellers go to different places.

Cost of USA/LLC 

If you insure via an LLC and you get access to an American agent. It’s cheap but only covers them for the USA. 

If you are only selling in the USA, the insurers are familiar with Amazon. There is more competition between insurers in the USA. 

However, if you expand internationally, you’re better off with a worldwide cover. 

Worldwide brokers

Peter has links to insurers.

Suspension insurance coming up

Still investigating – because wouldn’t want to sell someone unless you’d buy it yourself. 

Still getting feedback from a broker in States, feedback from a lawyer. 

Using Amazon lawyers too on Online Sellers Insurance.


Amazon under pressure

In the EU, Amazon is being held accountable for the way they treat their sellers regarding suspensions. They are being placed under a lot of pressure on the EU to be fairer, work With the sellers and arbitration. 

If that goes through, that may affect other marketplaces. At that point, suspension insurance becomes more viable. 

How Insurance works for suspensions

If you’re getting $250K a month in sales and amazon suspends your account, you’d get 5 day excess. That gives insurance co’s change to work with Amazon.

Then they average out sales over a year – they insure for 80% of that. 

There are a few clauses in there where Peter is getting legal advice. 

Shipping and Cargo insurance 

Is this something you really need?

Most people take this out with their Freight Forwarder. If not, they can just do a quick search on the container ship that rolled over in Georgia. 

It went through a storm etc. – the whole ship rolled over – the loss was enormous. 

We all hear about damaged stock or containers going overboard. 

The first rule ALWAYS have insurance. 

Save with Annual cover

A great way to save is to organise an annual cover 

“A to B cover world to world” 

Recommended policy


  • Is accidental damage covered
  • Is water damage included?
  • Drop damage?

You want to know if your container disappears, it will be covered. 

Get insurance in the West

Flexport or Chinese supplier – usually get charged for 1000 units insurance close to $300 USD. 

For $200 USD can get 4 shipments a year including accidental damage. 

If something goes wrong, you email Peter and he handles the claim for you. 

If you go via Freight Forwarder and the container gets dropped, broken -it’s very hard to track down the insurer –

You get an English speaking Amazon seller – and someone in a small business. 

Inspect your container

Before you get container loaded, you can get a container inspection, just to check the container is watertight – it costs about $100 USD! 

At what should we bother with this?

Most people get it covered in shipments anyway – covered by Freight Forwarder. But the amount per shipment is much more than a yearly policy. 

Who do you serve?

Primarily those selling on amazon.com – it’s hard to get insurance there! The underwriters offer insurance for everywhere outside the USA and Canada. 

They have referral partners in USA, UK, Australia, New Zealand. 

But they can help work with you even if you’re not based there.  

Sellers based in the USA or elsewhere in the world. 

Their worldwide cover is through Lloyds of London. 

Not many insurance agents on Amazon. 

Australians used to pay $10K for cover – now $1500-2K

Special link for Amazing wFBA listeners: amazingfba.com/OSinsurance 


This page contains affiliate links. That means that Amazing FBA will receive compensation from the service or product seller (“The Merchant” if you click on the link and go on to buy that service or product.
We only promote those products or services that I have thoroughly vetted (in many cases, personally use) and truly feel deliver value to you. It will never cost you extra to go via our affiliate link as opposed to going direct. Indeed, we always try to get an extra deal or bonus for Amazing FBA listeners and readers.

Watch my full interview with Peter Heibloem

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Michael Veazey

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