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March 22, 2024

Amazon Sales Machine Secrets: Create Your Perpetual Sales Engine

Imagine an Amazon business that runs like a well-oiled machine, consistently generating sales without the constant struggle for new customers. This isn’t a pipe dream; it’s the reality for brands that have built a perpetual sales machine. This guide will unveil the secrets used by successful e-commerce entrepreneurs to cultivate a loyal following and dominate their niche on Amazon. Forget the short-term tactics of chasing fleeting trends. Let’s build a brand with staying power.

[00:00:00] Main Amazon sales strategy simplification
[00:01:17] Welcome to 10K Collective Podcast
[00:01:46] Achievements and strategies with Travis Zigler
[00:02:29] Creating a perpetual sales machine
[00:04:59] Key components for perpetual sales
[00:05:15] Blog posts, traffic, email capture
[00:07:21] Focus on blog posts, Google ads
[00:09:42] Simplified Amazon sales machine process
[00:10:59] Consumer psychology and product focus
[00:12:30] Retargeting for distracted consumers
[00:15:02] Three mistakes causing sties
[00:16:33] Building audience with advertorials
[00:17:57] Increasing ad spend with sales
[00:18:56] Using perpetual sales machine
[00:20:05] Email for top-of-mind presence

Beyond Amazon: Building a Real Brand

The allure of Amazon lies in its massive customer base. However, most sellers make a crucial mistake: they focus solely on the Amazon platform, neglecting to build a brand identity outside of it. This approach creates a fragile business model vulnerable to disruptions like account suspensions or stockouts.

The key lies in creating a real brand that resonates with customers and solves their problems. Successful brands aren’t just “opportunity seekers” jumping on the latest trends with tools like Helium 10 or Jungle Scout. They’re entrepreneurs passionate about solving real problems and building a loyal following.

Why Build External Traffic?

Here’s the magic formula: by cultivating organic traffic to your brand outside of Amazon, you can dominate the platform itself. External traffic sources diversify your sales channels and mitigate risks associated with relying solely on Amazon.

Here are some key benefits:

  • Increased Brand Authority: External traffic establishes you as an authority in your niche, boosting your credibility and trust with potential customers.
  • Improved Organic Ranking on Amazon: Amazon’s A9 algorithm favors products with high click-through rates (CTR). External traffic drives more visitors to your listings, improving your organic ranking.
  • Safety Net Against Disruptions: Even if you encounter issues like account suspensions or stockouts, your external audience remains engaged, allowing you to maintain sales momentum.

Building Your Traffic Engine: Content is King

The foundation of your perpetual sales machine is valuable content. Start by creating blog posts that function as extended advertorials. Focus on the problems your products solve, not just the products themselves.

For example, if you sell eyelid wipes, your blog post might be titled “How to Get Rid of a Stye in 2 Simple Steps.” The content would educate readers about styes, their causes, and effective treatments, naturally integrating your eyelid wipes as part of the solution.

Strategic Use of Affiliate Links (Amazon Attribution)

While Amazon’s affiliate program has undergone changes, the core principle remains: you can earn commissions by directing traffic to Amazon listings through your content. Now, with Amazon Attribution clicks, you can earn back 10% on qualifying purchases within 90 days.

Travis Zigler, our guide, shares his experience using attribution links. He’s had instances where attribution conversions exceeded the cost of Google Ads!

The Power of Google Ads: Targeting the Problem, Not Just the Product

Most sellers make the mistake of targeting product-based keywords on Google Ads (e.g., “eyelid wipes”). This can be expensive, with clicks costing $1-2 each. However, by focusing on the problem you solve (e.g., “stye”), you can acquire clicks at a fraction of the cost, sometimes as low as $0.07! This allows you to reach a wider audience at a lower cost.

Retargeting: Bringing Distracted Visitors Back to the Fold

People get sidetracked. Retargeting allows you to capture the attention of website visitors who didn’t convert immediately. Strategies include:

  • Pop-ups for Email Opt-Ins: Encourage visitors to subscribe to your email list with an enticing offer.
  • Retargeting Blog Visitors: Use Facebook (Meta) or Google Ads to reconnect with visitors who started reading your blog post but didn’t complete the purchase.

Remember, pixels for retargeting are still functional! Start with a small budget of $5 a day and experiment with different retargeting strategies.

Building an Email List: The Gift That Keeps on Giving

A loyal email list is a goldmine for any e-commerce business. Focus on creating content that addresses your target audience’s pain points. Offer a valuable freebie, like an ebook or checklist, in exchange for email addresses.

Once you have their email, nurture your audience with a drip sequence of informative emails that provide solutions and subtly promote your products.

 

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Michael Veazey


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