Amazon FBA product research is becoming more and more important especially as data in the Amazon ecosystem is becoming even more developed.
Jon Tilley is the CEO and co-founder (with Adam Hudson) of ZonGuru an all-in-one software toolset to help Amazon sellers scale their business.
Problem 1: Using keywords and data to choose product niches
And how to visualise it when you do Amazon FBA product research.
As a private label seller, there are two factors in the product niche:
The data – 50% of the solution
The more creative skill around differentiation.
The data is becoming more and more important especially as the Amazon ecosystem has developed
Understanding what keywords to target for your launch – there are many 1000 variations for Amazon FBA product research:
Eg “Back brace for men” top 3 sellers 12% – $330K/mo
“Posture corrector” – top 3 sellers 15% – $220k/mo
Specific metric – niche score (“Rainbow niche score”)
There are 20 metrics that go into that
The strategy is to go into a niche category – objective to rank on page 1.
You could put in a phrase like “gardening tools”
From a filtering perspective
Search volume filter out <2000 search volume/mo
What’s your background?
Before Amazon was as an account director at advertising firms, esp in the digital space.
With Blue chip clients in London – lead “Have it your way” for Burger King.
In 2014 came across the Amazon selling and brand building opportunity
Built own Amazon business which got self out of day job
Adam Hudson and Jon who founded the company both sold on Amazon
CTO also sells on Amazon.
Within the Zonguru business, every employee is encouraged to have their own Amazon business.
It flows into the software.
Even provide zero-interest loans for stock purchase to employees!
So 50% of workforce sell on Amazon.
Jon has unique perspective – sold on Amazon since 2014 as PL seller.
Believes in that philosophy and opportunity available.
He’s pushed that through the team – they can even get loans – to start Amazon businesses.
Out of the 25 staff, 50-75% are selling or going live.
Software developers make great Amazon sellers!
Jon started with Indian development proof of concept team.
The fact they didn’t get the business case changed everything.
“Listing score” tool
You can look at the top 3 from Brand analytics and get the approximate conversion rate
Plus some algorithms and metrics.
Best way to provide value – just charge $1 for the first month – try for 30 days
Once you choose a package, there is a lot of flexibility on the tools you use.
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