Is this site for you?

This site is for all people selling Private Label products on Amazon.

Amazing FBA is specifically geared to the needs of those just starting out in this sphere.

If you’re a more advanced seller, ie, doing over $10k/month, we are launching a sister Podcast in Feb 2019 for advanced sellers. If you sell over $30K (£25K)/month online in ecommerce, and can get to London regularly, you should check out the 10K Collective Mastermind, whose members have been experiencing some astonishing leaps forward in their businesses. 

If yAmazon Coachou’re British or live in the UK, welcome home! This site is especially for you.If you’re from the USA (like about half of the podcast listeners), you’re very welcome and I think you will still have a lot to learn here. 

I have sold on Amazon USA, UK and all of Europe, so I’m familiar with the demands of all of those Amazon marketplaces. 


How can I help you?

If you need help  to choose better products and get sales and profit on Amazon Europe and Amazon USA, it’s my mission to help you.

How? Let me be your Amazon coach!

Free guidance

You can get free guidance via the free podcast and blog,  the free Facebook Group and free PDF guides. 

The podcast is based around Expert interviews, mostly (see below for the list of guests to date – a real Who’s Who of Amazon).  I also simplify and apply general  economic and internet marketing principles to Amazon.

Online Video Course

If you can afford to spend a little, our flagship product is the Private Label Process course – a true A-Z of how to go from no experience to launching your first Private Label on Amazon within 6-9 months. Consisting of 349 bite-sized videos, organised into 20 modules,  this is a complete plan for 6-9 months of work building your own business online.

Mentoring 1-to-1 

If you have a bigger need or bigger budget, the gold standard of help is 1-to-1 mentoring, which I deliver online to clients. Many clients are and have been British based; but I’ve also had clients as far apart as Colorado, USA;  Melbourne, Australia; Ireland; and Germany. 

What qualifies me to help you?

Amazon Coach

Michael Veazey, Amazing FBA Host

I’m a UK based (London) Amazon Entrepreneur myself as well as working as an Amazon Coach and Amazon mastermind convenor.

I’ve been selling on Amazon USA since December 2014 and started selling in the UK in July 2015, branching out into other European marketplaces in late 2016.

Between my own brands and those of business partners, we have made around $250,000 in sales on Amazon since starting business. 

Just as importantly, as the convenor of the 10K Collective Masterminds,

member of private groups of power sellers and interviewer of Amazon experts for 3 years, I’m in the trenches alongside some major players and able to pass on strategies and techniques that are working right now.

My own brands…

Brand 1  – 1st 2 years’ sales

USA sales $73,124
UK Sales: £13,862

German sales  €555



Brand 2 (1st 6 months figures)

UK Sales: £4,037




German sales: €3,340



TOTAL 1st 2 year SALES:$100,748 approx


I have been running the Podcast, Blog  and Facebook Group since September 2015. I’m here for the long haul.

Experts interviewed to date include:

  • Greg Mercer, creator of Jungle Scout
  • Will Tjernlund (over $6million in Amazon sales in one year)
  • Adam Hudson of Reliable Education
  • Kevin King
  • Anthony Lee of Zonblast
  • Danny McMillan of Seller Sessions
  • Manuel Becvar of Import Dojo
  • Brad Moss (former head of Seller Central itself!)
  • Jeremy Biron of Forecastly

I started work as an Amazon coach with my  Mentoring  programme in April 2016.

I’m a Member of the Chartered Management Institute, Membership ID: P04491439, as part of my Consulting work. I  trained in Business Consulting with, among others, Peter Thomson (Nightingale Conant leading author), Dan Bradbury and Daniel Wagner.

About me

Having been a musician and music teacher for a couple of decades, I got tired of the low pay (and bored with watching small children try to play the piano in my piano teaching!)
I discovered the Amazon Private Label opportunity and loved the creativity of being an online entrepreneur, as well as the time freedom it gives once it’s up and running.
I’ve always loved listening to intelligent “talk” radio (mostly Radio 4) and that has been expanded to include a great liking for listening to business podcasts over the last decade.
I have been very inspired by many great business podcasts and blogs over the last few years, like those by Tim Ferriss and Seth Godin.
 Although there are now many other good podcasts about selling  on Amazon in the USA,   they are all aimed at US based sellers. There seemed to be no podcast specifically for  Sellers who live in the UK selling in the USA and/or in the UK. So, I decided to create it!

What I can do for you

I bring you my learnings, so you don’t have to re-invent the wheel. I bring you my mistakes, so you don’t have to repeat them. And I tell you what’s working, so you can duplicate it quickly and without wasted effort.

 I’ve run out of inventory three times, had Amazon keep products in “Hazmat” for two weeks, I’ve ignored the business for 2 weeks at a time,  I’ve had products held at customs for two weeks… – you name the mistake, I’ve done it.
Also, I’ve sold 30 units a day of one product at a nice profit…while doing…nothing. Or hit highs like 103 units sold in one day, all at a profit. Nice work if you can get it!
Through the highs and the lows, I’ve made some good money and, despite the odd stressful days, have had a good time. Nothing beats selling while you sleep, trust me!

What can You do now to Start Your Success?

  • The best thing you can do is to download our guide to building your Amazon business in 10 steps and thus join our email subscribers. 
  • The next best thing is to Join our active Facebook Community of hundreds of members (693 members as of 5 Feb 2017). Introduce yourself, and ask for help!
  • Also subscribe to the audio podcast here on iTunes (for Android, check the links in the sidebar on the main page)
  • If you need immediate help, check out the Get Started page
Have Fun Building Your Business!

Michael Veazey, Amazing FBA host

Michael Veazey, Amazing FBA Host