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Kevin Sanderson live/podcast Ep 1 Expanding internationally and Canada focus
For a webinar on this topic, go to:
https://maximizingecommerce.com/michael-veazey
Other podcast interviews by Kevin:
Kevin Sanderson of Maximizing Ecommerce, Amazon seller, a podcaster and consultant for international expansion via Amazon
- Why Selling internationally is an insurance policy on your business
- Why Etsy eBay didn’t work etc.
- Did over $130K outside the USA
- How Kevin added About 30-35% on top of US sales
- Now over 70% of his sales are in Europe and Canada
USA current situation – what’s hit hard in Covid19
- Buying a lot of groceries “essentials”
- Kevin’s products are “non-essential”
- Why march 1 doesn’t tell you what Sept 1
Why expand internationally?
3 channels add 10-15%
Cut risk by ⅓
Why expand to Amazon Canada
- Canada It’s simple and similar to how Canada works
- GST is added on top of selling price like sales tax is in the USA
- How to expand to Canada
- Take a small batch in the USA
- Is it worth sending it all into USA or send all of it straight to Canada?
- Amazon won’t bother shipping across a border
- you as seller need to be importer of record
- Get a tax record in Canada
Inbound shipping
- Under the dropdown – go to the Canadian store
- make sure your products are offered there (listings)
- go to manage inventory, create shipment,
- Go to the last screen in the US, Amazon offers UPS labels
- You just get an FBA label to put on each box
- You get a label to ship to UPS or freight forwarder
Freight forwarders
- A lot have a mindset of going point A to point B
- “We’ll help you register for
- Importer number
- Tax number- at least $30K CAD, $22K USD
- You are supposed to register for sales tax and you get credits
If you have a freight forwarder use that relationship
if not, just use UPS
- Put in your address as origin address
- Use promo code EASY or FAST – saves 40%
- Also, you get on the radar for UPS! – offer discounts
- Put in a commercial invoice
- if you don’t include it, they’ll call you!
- if you don’t set up UPS as a customs broker, they might ask you
- they’ll offer that too
- Canadian government want you to send things in
- Call them at the Canadian registry if you have questions
