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February 7, 2022

Amazon Aggregators – An “Investment Grade” Analysis with Joe Hogg and Rob Salmon of Global Wired Advisors

Amazon sellers have seen some big trends over the last couple of years. In addition to the growth of the size of ecommerce markets, there has been an explosion in the value of ecommerce businesses, and specifically  brands with a focus on Amazon FBA, especially private label or custom product brands. 

Amazon Aggregators are now a key type of FBA business buyer . They have from a theoretical concept to huge players (with massive funding) within under 3 years. But what are the underlying factors behind this rise? What is driving this explosive growth of eCommerce Aggregators? Who is funding them? And can the growth continue? 

To answer that question we have two experts from the research division of Global Wired Advisors. With a background in Wall Street, they bring some investment rigour to analysing Amazon Aggregators. Together we explore what is going on with Aggregators, where they’ve come from and what might happen next in this exciting development. 

In the end, the majority of all the cash you ever make on Amazon could end up being made by selling to an aggregator. That being the case, you need to understand who you’re dealing with!   If you own an Amazon-focussed custom product or private label brand, it’s time to really understand these increasingly well-funded and active Amazon players.

Meet Our Guests :

Joe Hogg is the Managing Partner and Co-founder of Global Wired Advisors. He is also the Managing Partner and Co-founder of Providium Group LLC, and the CEO and Founder of J. Ryland Capital Advisors. Prior to these roles, Joe was the Global Head of Funding for Wells Fargo’s trading and investment banking division, Wells Fargo Securities, and was the Managing Director of the Structured Finance division at Deutsche Bank.

Robert Salmon is the Head of Research at Global Wired Advisors. Prior to working at the firm, Robert was the Senior Vice President at Wolfe Research, LLC, and an Associate Analyst for an automotive team at Deutsche Bank Securities. He has experience analyzing transportation companies such as Amazon Logistics, UPS, FedEx, the USPS, trucking companies (TL and LTL), 3PLs, as well as the broader economy.

In this episode you will learn:

  • Who are GWA (Global Wired Advisors) and what do they do?
  • What is an investment side?
  • A brief background of Global Wired Advisors
  • Building a Deal Screen
  • Why have aggregators become such a big thing so fast?
  • The big 3Ps of Amazon
  • Generating interest and gathering investors to your business
  • Applying CPG trad portfolio to determine the busines value

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Von Leong


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