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January 3, 2024

Unlock Success: Setting Up Your Amazon Affiliate Program as a Brand Owner

Imagine a world where your Amazon listings reach beyond the confines of the platform, propelled by a dedicated army of brand advocates. A world where targeted traffic floods your listings, driving sales and boosting organic ranking. This, my friends, is the power of a well-structured affiliate program for Amazon sellers.

But what exactly is an affiliate program, and how can it work for you?

In simple terms, an affiliate program is a partnership with external influencers, bloggers, and social media giants who promote your products to their audiences. You only pay them a commission when they drive a sale, making it a low-risk, high-reward strategy for scaling your brand with minimal upfront investment.

Free Ebook: “How to Build an Amazon Affiliate Strategy – Learn everything you need to launch a successful program, from deals and commission strategies to affiliate recruitment.

[00:00] – Introduction and Business Opportunity
[01:17] – Guest Introduction and Expertise
[02:08] – Setting up an Affiliate Program on Amazon
[03:35] – Understanding Affiliate Marketing and External Traffic
[04:23] – Challenges in Manual Affiliate Program Management
[07:04] – Automated Solutions for Amazon Sellers
[08:37] – Scaling Affiliate Recruitment
[09:10] – Discussion on Product Selection and Commissions
[10:08] – Importance of Deals and Bonus Insights
[10:08] – Conclusion and Affiliate Marketing Insights

Why Choose Levanta as Your Affiliate Partner?

Levanta, the brainchild of Rob, a seasoned veteran in the DTC affiliate space, is built specifically for Amazon sellers. Unlike generic platforms that struggle with the unique nuances of Amazon’s ecosystem, Levanta offers a seamless and efficient solution.

Here’s how Levanta simplifies your life:

  • Effortless Setup: Connect your Amazon Seller Central account, and Levanta automatically pulls in brand information and all your products. No manual data entry required!
  • Granular Control: Set individual or bulk commission rates for each product, tailoring your strategy based on profitability or organic ranking goals.
  • Affiliate Paradise: Levanta boasts a vibrant network of over 2,000 active affiliates across diverse channels, maximizing your reach.
  • Automation is King: Track clicks, add-to-carts, sales, commissions, and the coveted Amazon Brand Referral Bonus – all in one centralized dashboard.
  • One-Stop Billing: No more juggling invoices! Receive a single, consolidated invoice at the end of each month for all your affiliate activity.

Beyond Levanta: Building a Winning Affiliate Program

Choosing a platform is just the first step. Here’s how to set your affiliate program up for success:

1. Select Your Platform: Levanta is a great choice, but explore other options like Archer and add-on commerce to find the best fit for your needs.

2. Product Selection: Start by activating all your products! You never know what might resonate with affiliates. However, consider focusing on high-profit margin items for optimal profitability.

3. Commission Strategy: Set commissions that align with your goals. For profitability, ensure your commission rate + Amazon fees leave you with a positive margin. For organic ranking, consider break-even commissions to boost traffic.

4. Embrace Deals: Offer lightning deals, promo codes, and other discounts to attract deal-loving affiliates and drive sales.

5. The Power of Deals: Don’t underestimate the power of the 10% Amazon Brand Referral Bonus. It’s free promotion, so offer at least this minimum commission!

6. Recruitment Time: Once your program is ready, focus on recruiting high-quality affiliates. Levanta’s network is a great starting point, but don’t be afraid to reach out to niche influencers and relevant communities.

Bonus Resources:

Ready to unlock the explosive potential of affiliate marketing?

Start your free Levanta trial today and experience the power of a well-structured affiliate program. Use the code AMAZING for 20% off your first month and witness your Amazon sales soar to new heights!

Remember, your success is just a click away.

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Michael Veazey


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