Podcast: Play in new window | Download (Duration: 38:11 — 35.0MB)
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Podcast (10k-podcast): Play in new window | Download (Duration: 38:11 — 35.0MB)
Subscribe: Google Podcasts | Spotify | Stitcher | Email | TuneIn | RSS
Display Advertising is one of the earliest online marketing methods, but it’s changed a lot over the years. In this episode we’ll share our lessons and perspective, plus a few tips, and resources too. If you’re an ecommerce seller and you’ve never investigated using Paid Display Ads beyond Facebook or Google, this is the conversation for you!
What you’ll learn
- Reasons to use Display Ad networks
- Display Ad Network Options
- How Facebook and Google factor into Display Advertising
- Understanding the costs involved in Display Advertising
- How Retargeting / Remarketing factor into the work
- How Display Advertising intersects with Influencer Marketing
