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January 20, 2023

5 Errors to Avoid When You Start Selling on a New e-Commerce Channel

Multi-channel marketing is all the rage. Most smart e-commerce entrepreneurs know that having one e commerce sales channel is an unacceptable concentration risk for their business. Launching a new  ecommerce sales channel seems like the obvious answer. And, just to be clear, we think it is!

However, launching a new sales channel or launching a product on a new e commerce marketplace is not without its challenges. Seeing the logic in starting a new sales channel is one thing. But making it work in practice is another.  The main thing is to not fall into some classic traps.

In today’s show, we discuss 5 classic traps (and one “bonus trap”) that e-commerce operators fall into when starting up a new e commerce sales channel. And of course, we discuss how to avoid those mistakes.

What you’ll learn

  • Why all sales channels are not born equal
  • How amazon.com (US) is different from say amazon.it
  • Some critical differences between Etsy and Shopify
  • How the Math of profitability varies between platforms
  • Some client examples of wrong strategies – and what works best instead
  • How Jason and Cinnamon got 50X the price the competition got – from off-platform marketing!
  • The critical error marketers make when planning the time & effort needed to launch a new sales channel
  • When outsourcing to an expert helps – and when it’s a trap (or worse!)
  • Why smart eCommerce entrepreneurs end up discounting their own knowledge
  • The 3 foundations you need to put in place before  you launch a new e commerce sales channel
  • How to maximise the chances of success with a new e commerce channel
  • The thing you need to do first before you even start something new

Resources

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Von Leong


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