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The book I’m currently reading is Signals, and what I’ve learned from that so far is that sometimes we get overly analytical and caught up in the latest hype from marketers .
Somewhere in between the hype and the over-numerical analysis is intuition or a sense of where things are going in certain areas.
Consider whether I’m an:
Look at your my own activities. When I look at my habits, I find that I’m generally an Early Majority kind of person. Younger people will generally be earlier adopters, and older people are typically later adopters. I live in London in a relatively wealthy area. Generally, metropolitan areas are earlier adopters.
The early ‘90s at university – ignored email.
Office work email the early 2000s
I had an experience where it really benefitted me that a friend of mine had a mobile phone, and he called this a “Mobile moment”.
Got my first mobile in the Early 2000s.
Early 2000s texting/SMS
Nowadays have serious conversations with wife inc arguments via SMS!
Plus arrange music teaching or gigs (the latter possibly backed up by email).
Began using this tool in 2015.
Then moved to Zoom video calls in 2016.
Been using increasingly since 2015, about the time I started running the Amazing FBA Facebook group.
Facebook messenger has been increasingly utilized for organising groups, such as with the 10K Collective Mastermind. It is much more interactive and has useful features such as the poll. And now, it has become a means of communication that is a first go to option for arranging work. For example, I recently spoke with a friend about a pianist job and we communicated solely using Facebook Messenger.
Often times conversations may move from messenger to email, particularly when it is with an older, more formal person.
New technology doesn’t always replace old technology. They can coexist and be used differently.
One or two members of 10K Collective mastermind miss info occasionally because they don’t check FaceBook often, or at all.
For the dissemination of important information, you need to use the form of communication which is most widespread among your audience.
Many people are only on 1 of your communication channels. Others only respond to one!
To feel connected to a person, the theory says we need to see them in 3 places or 3 times.
In the physical world
In the virtual world, I think that’s even more important because the connections are more tenuous and there’s more distraction.
I don’t have the exact stats, but I believe there is a strong crossover between the Amazing FBA channels:
the podcast audience, my email subscribers, Youtube watchers, and the Facebook Group Members.
I suspect many people are connected to me via at least 2, as the same names crop up in different places.
For Amazon sellers and ecommerce, there is a trap of only being visible to people on Amazon, and only when Amazon decides to show us.
I recently talked about my mentoring contest at the beginning of a recent podcast episode. I also sent people a certain link via email marketing.
So if I had ignored one at the expense of the other, I think it would have been a lot less successful.
More speculative, they have reinforced each other.
There is an overlap
Messenger is gradually becoming a preferred channel of communication between myself and clients for Amazing FBA.
For communication with my team, however, we use Skype.
And for group calls and 1-1 consulting, Zoom is my preferred method.
Follow your own style
Not every trend is for you
Messenger is a trend, but that trend may not work for you.
If you’re not a FaceBook user or messenger user, it may be that your business should NOT focus on this.
If you spot a growing market and believe you can be the market leader, you should invest, invest, invest!
Paul Harvey provided me with some stats when he was on a recent episode of the podcast, and he said that only about 5% of businesses have any sort of Chatbot or Messenger presence.
Right now IS a sweet spot to get into and dominate messenger marketing.
I recently started learning about Seller Chatbot, the new software specifically designed for ecommerce and Amazon sellers by Paul Harvey.
I’ll put up a video of me playing with the software. To see that, join the Facebook group at amazingfba.com/FB