I had a returning mentoring client recently. My client, Mr. X, has had a good year with business last year. It is a brick and mortar business that relies on him, as he sells his services as opposed to a physical product. He likes the clients, but it is a lot of work, and he doesn’t want to scale it.
We put down concrete goals at the end of each and every session
3 goals are the ideal number, according to a book I read about the importance of setting 3 goals per year
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Your existing business may be an EXCELLENT starting point for your Amazon/physical products business.
You can change aspects of your business, but you don’t have to change everything.
For example: If you don’t like shipping your own products, look at the economics of it and see if you can do it on FBA, (fulfilled by Amazon).
Don’t run away from your current job. You can treat your ecommerce, and specifically, Amazon, business as a new wing of an existing business.
Just because you don’t enjoy serving a particular set of clients in a certain way, doesn’t mean you should ignore the expertise you’ve built up. You can just find a better way to serve them that may free your time up
By starting from your expertise, you can be guided to a product that you can sell, because you know the exact problem your product is there to solve.
Once you develop a product, you then have the perfect group to test that product, and you can ask them for feedback to see if it solves their problem.
Throughout the mentoring session with Mr. X, it turned out he already had products. They needed a bit of tweaking, but they were mostly ready to sell. These were information products in the form of training videos and books.
Selling these products is money he wouldn’t have had otherwise, and it’s also a way to get familiar with Amazon and bring in potential customers.
Don’t overlook things you’ve already got.
The easiest way to get ahead of the competition is to understand a very specific person and pain VERY well indeed.
Looking purely based on numbers SEEMS easier, but in my experience, it rarely leads to a real business.
As they say in the USA “The riches are in the niches!”