In this episode, I talk with Sean Elias of Helium10 where he tells us how he got started with the company, what Helium10 is, the different tools offered for Amazon sellers, and how to choose an Amazon product.
Sean Elias moved from England to the United States eight years ago to learn and conquer the business world. He started his Amazon business, but the first product failed. Two years ago he began investing in mentorship and spending time talking with 7 and 8-figure sellers, most of which said they used Helium10 as a tool. He attended a seller conference where he met the CEO of Helium10, and shortly after, got to work with the company.
You don’t want to get into a product with at least 3 competitors, but no more than 10, with over 1,000 reviews.
You want to also make sure that there are people on page one with over 10,000 sales and that they have 200-500 reviews, because they are easier to compete with
The number one thing is, you have to make sure your image is drawing attention as much as, if not more than, your top competitors. It catches the eye and is the best factor for conversions.
Amazon algorithm likes products that sell well over an eight-day period
Use Cerebro Magnet to find which keywords your competitors are using, and Cerebro Launch to help you get to page 1 within the first three days of your launch.
You can use PPC to drive sales. Even if you’re losing money per sale you are still getting lots of organic sales because you are on page one.
Because of the low amount of money invested, and therefore, inventory, you will probably sell out.
You can contact influencers on YouTube and Instagram before your product launch who you can pay $500 to review your product on their platform. That’s a great way to get traffic from outside of Amazon without having to spend money on a Facebook ad.
It is important to create relationships with the influencers, and you can do that by:
It’s going to take a long to find an influencer if you overthink it
For more on advertising, we will have Bryan Burt on the show to talk about his course, Amazon Influencer Marketing.
There are many factors that are important in choosing your next hot product, and Helium10 has many tools that are critical in that phase of being an Amazon seller. Some of these tools include Blackbox, which can be used to research niche products, X-Ray, to research that product and how successful other sellers have been with that item, and Cerebro Magnet, to make the biggest impact with your keywords.
Those are only some of the expansive list of tools offered with Helium 10, so make sure to tune into part two of this interview to learn more, and to get more information on an exclusive offer.