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March 8, 2016

#30 My most recent Amazon Product Mistakes

This Episode, #30, has been prompted by my own life recently! Another Pure Tactics episode, based on learning from my mistakes!

SHOW NOTES FOR EPISODE #30

        1. Product A
          1. Unclear Niche Market choice – trying to straddle two markets/two basic function areas
          2. Because of this, overpricing relative to the competition only fulfilling one basic function 
          3. Not clearly differentiating between the launch phase and the “profitability” phase ie seeing if organic plus PPC sales made sense without giveaways
          4. restocking something that
            1. was selling slowly
            2. wasn’t selling profitably
          5. not checking profitability thoroughly before restocking
          6. Tying up capital in a slow moving product
        2. Product B
          1. letting a profitable, fast moving product get out of stock
          2. not tracking everything including whether FBAI had sent my stock off to Amazon via UPS!

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Watch My most recent Amazon Product Mistakes

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Michael Veazey


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  1. Funny that everyone thinks they’ll have problems with Chinese suppliers, but I also had a similar bad experience with the US side, in my case fbaforward.com. I ignored everyone’s advice and even went for sea shipping for my first order, and that went swimmingly with my Chinese supplier, Chinese freight forwarder and Chinese customs broker. It took the American company to mess it up.

    1. HI Neil, interesting you should say that. Yes, I’ve also had times when the Chinese side went smoothly and the USA went badly! Still, there is no denying the cultural and language barriers.

      I guess either way, you need to:

      1. establish a good relationship (more important in china than USA but also valuable in the latter) 2. establish clear agreements upfront eg about shipping times, who is responsible for what etc. 3. check up that it really happens! 4. communicate clearly about issues.

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