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Using Virtual Assistants in online selling
I’ve had 3 great uses for Virtual assistants recently. They are examples from the Amazing FBA podcast. But they could equally apply, with a little strategic thinking, to any online business. That certainly includes Amazon selling/e-commerce.
Virtual Assistant 1: Daniel (American) who edits the podcast
Strategic reason for use:
- driving traffic, in this case influencer marketing as an influencer.
Example tasks for Amazon sellers:
- Paying someone to create a guest article. You could then offer it to multiple blog owners. You can even pay blog owners to put an article on your article. I’ve been offered this recently as a blog owner for example.
- Paying someone to reach out to influencers like bloggers, podcasters, instagrammers, Youtubers etc.
Lessons learned:
It’s about cost per completed task rather than cost per hour
Virtual Assistant 2: helping create (digital) product
Strategic reason for use:
Creating a great product and consumer experience, driving reviews thus conversions and more sales
Example tasks for Amazon sellers:
- Paying your supplier to create wonderful products
- Creating extra value with digital downloads eg ebooks
Lessons learned:
- $5 an hour DOES matter IF you’ve found a really competent person!
- Outsourcing forces you to explain things.
That explanation can be turned into a file of some kind, and create an SOP (Standard Operating Procedure). You can make it into a google doc or Google Sheet.
Or you can turn it into a Trello task or even a whole Trello board (Asana is another popular alternative). That can then be reused if you do the same task again, or for future virtual assistants.
Virtual Assistant 3: Joanna – Poland – designing PDF download
Strategic reasons for using designer
- Driving consumer satisfaction when using product. This drives reviews, which in turn drives better conversions.
Example tasks for Amazon sellers:
- Creating great packaging
- Creating great infographics for your listing, driving conversions
Lessons learned:
- DIY design looks amateurish, so it’s not going to create a strong brand impression (thus weaker pricing).
- Great design is part of high value perception. This is part of getting a higher price and the start of brand loyalty too.
- Expensive upfront in terms of hourly rate can still be justified IF it leads over time to higher value perception. Higher prices often mean more profit too.
- In a crowded marketplace, great visual elements are CRITICAL
Top of show links mentioned:
“Build” – Free PDF Guide 10 Steps to Build a Private Label Business
Private Label Process course (£100/$130 reduction for those with over £500/$600 month e-commerce turnover)
Watch my discussion of Virtual Assistants for Amazon sellers
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