Questions that sellers ask typically pertain to how to make a listing the best it can be to increase ranking and conversions. Today I am sharing the importance of split testing to make the biggest impact on your listings.
This content is based on the RARE launch plan. This is a new service I am providing to assist with a new launch, largely benefiting sellers who have products on order or have products on Amazon, and they need a plan to launch it.
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Questions that everyone asks when it comes to creating the most effective listing:
The answer to these questions can be found in two ways, model and test.
A common starting point of creating a listing is to model the methods and information of competitive listings. This can be effective and is likely to work in some degree.
Testing, will give you the best information on how to make the largest impact with your listing, which will then have an impact on your conversion and review rates. There are two split testing platforms I recommend to maximize the effectiveness of your listing.
Splitly allows you to test for 4 different aspects of a listing: price, title, main photo, and bullet points within a listing.
The primary purpose of what we’re trying to do with email autoresponders is to get reviews. If you use the right software, such as OptIn Monster, you can split test the open rates of different subject lines. A 2%-3% review rate is typical. However, if you can get more people to open the email with an enticing headline, you will see an increase in review rate. With an increase in review rate, the effects of a negative review are less likely to pull your average down. So be sure with a subject line to invoke curiosity and fear of missing out in order to see an increase in review rate.
Email follow up software: managebystats.com/