On the last episode of Amazing FBA, I sat down with Mike Zagare of PPC Entourage to talk about Amazon pay-per-click advertising, but Mike’s expertise isn’t limited to the Amazon sphere. Diversifying distribution and marketing channels is crucial for scaling your brand. Today we’ll be diving into off Amazon traffic and advertising for Amazon sellers.
It’s essential to first dial in your listing, and then dial in your internal placement on Amazon. Optimize your PPC and your headline search ads. Once your listing is in good shape, then it’s time to dive into Google.
Site: ‘Amazon.com/(your keyword)’ to see if Google has indexed your specific product page. If it has, drive traffic to that link in any way you can to improve your Google search rank position.
“Be the best in your category, and they’ll write articles.”
What set Mike’s product apart from the competition, and how you can take advantage of his strategies (17:13).
YouTube is the most significant outside driver of traffic for Amazon. Use Lumen5 to create a YouTube Video. Research related keywords using AnswerThePublic & Google’s Keyword Tool. Drive traffic to your site with in-video links.
Build a community. Facebook groups are an incredible place to drive traffic to your Amazon listings. Use questions to filter out unwanted members; find members who are in love with your brand. Once you’ve built a thriving community, you can leverage it to help dial in and launch new products and marketing strategies.
Manychat is a fantastic tool for building a social presence. The buzz is growing, so stay tuned for our interview coming up with Mikael Lang where we talk about the many ways Manychat can help you build your brand.
Head over to AmazingFBA.com/Entourage and use the coupon code “amazingfba”.