On the last episode of Amazing FBA, my business coach Jason Miles and I sat down to talk about big-picture e-commerce and online marketing, and more specifically, how to sell digital goods. In what is now our fourth episode together, Jason and I will be digging deep into the nuts and bolts of creating, distributing and marketing digital products online.
Distribution channels and platforms for online courses (3:32).
“You want to find a niche that is so laughably small that when you tell people, they’re like, ‘What? I don’t get it'”
How to pick a winnable market… (9:57).
…and find your niche (12:48)
– Talk to Industry Insiders
– Do Research on Types of Products that Serve Specific Customers
– Look for bellwether signs; raving fans or customers.
Target Market vs. Ideal Product: Taking advantage of your experience (17:00).
Buyer & Seller Aggregation (20:57).
Pricing strategies for digital goods sellers (27:30).
“What’s the competition for the information? If you’ve got a secret recipe that a million people want, and you’re the only person with the secret recipe, you set the price. As soon as a second person has the recipe, you’ve got a price war.”
Minimum brandable products on Amazon (33:24).
You’ve found your niche, what are the next steps in marketing your product (34:55)?
Learning to market a product online can be a tedious process. Whether you’re building a brand for a physical product or distributing an online course or other digital product, you need a strategy. Find your niche, identify the players in that niche, and employ a marketing strategy that makes sense for your specific market. Giveaways, affiliate deals, freemium pricing plans, influencer marketing, anything can give you a leg up on your competition. Amazon is a sales channel, but it’s not the only sales channel. Don’t limit yourself by entertaining false distinctions. Explore anything that can grow your sales in a meaningful way. Thanks to Jason Miles for coming on the show.
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