Sell Digital products with Jason Miles of Winning On Shopify
277 Sell Digital products with Jason Miles of Winning On Shopify

On the last episode of Amazing FBA, my business coach Jason Miles and I sat down to talk about big-picture e-commerce and online marketing, and more specifically, how to sell digital goods. In what is now our fourth episode together, Jason and I will be digging deep into the nuts and bolts of creating, distributing and marketing digital products online.

Distribution channels and platforms for online courses (3:32).

“You want to find a niche that is so laughably small that when you tell people, they’re like, ‘What? I don’t get it'”

The Long Tail: Why the Future of Business is Selling Less of More

How to pick a winnable market… (9:57).

…and find your niche (12:48)

– Talk to Industry Insiders

– Do Research on Types of Products that Serve Specific Customers

– Look for bellwether signs; raving fans or customers.

Target Market vs. Ideal Product: Taking advantage of your experience (17:00).

Buyer & Seller Aggregation (20:57).

Pricing strategies for digital goods sellers (27:30).

“What’s the competition for the information? If you’ve got a secret recipe that a million people want, and you’re the only person with the secret recipe, you set the price. As soon as a second person has the recipe, you’ve got a price war.”

Free: The Future of a Radical Price

Minimum brandable products on Amazon (33:24).

You’ve found your niche, what are the next steps in marketing your product (34:55)?

Final Thoughts:

Learning to market a product online can be a tedious process. Whether you’re building a brand for a physical product or distributing an online course or other digital product, you need a strategy. Find your niche, identify the players in that niche, and employ a marketing strategy that makes sense for your specific market. Giveaways, affiliate deals, freemium pricing plans, influencer marketing, anything can give you a leg up on your competition. Amazon is a sales channel, but it’s not the only sales channel. Don’t limit yourself by entertaining false distinctions. Explore anything that can grow your sales in a meaningful way. Thanks to Jason Miles for coming on the show.

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