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This Episode, #27, has been in demand by Facebook members for a while. It’s a Pure Tactics, Nitty-Gritty on How to Set up Amazon Ads.
SHOW NOTES FOR EPISODE #27 – Setting up Amazon Ads for Max Sales & Max Profits
In this episode we set up five separate Amazon Ads campaigns for one product:
1. Auto campaign
2. Amazon suggested Keywords (from within Seller Central)
3. Amazon Search Bar suggestions (from amazon.com itself)
4. Search like your customer
5. Keyword Inspector – steal keywords from your competition!
If you want a video that walks you through the exact same campaigns step by step, with follow-along screen recording, click here to join our Amazon Insiders Club.
Glossary of Technical Terms:
I’d urge you not to get caught up too much in this if it is going to paralyse you. You can set up the campaigns without really understanding the details. You only need the understanding when you come to analyse the results. That is a key part of running successful ad campaigns, but we’ll deal with that separately. ONe step at a time!
If you’re wanting the detail, however, here it is:
URL: Simply a web address, e.g., www.amazingfba.com/27
ASIN: Amazon Unique Identifying Number (not sure what S stands for!) – within the Amazon universe, this a unique code for a product line. It is like a UPC (Universal Product Code), ie the barcode you will see on any product packaging at your supermarket, only just within the Amazon universe.
Keyword – one, two, 3 or several words entered as a search term, on Google or in the Amazon search bar. e.g. “white” “white board” “White board marker” “White board marker kids”
Keyword Match Type: Amazon will match up a search term that a customer puts in the Search bar with the keywords in your amazon ad campaign. Whether it chooses to display your ad or not depends on how precise a match you set up between a. the search term (from the customer) and b. the keywords you put in your ad campaign.
Keyword matches come in 3 types: Exact, Phrase and Broad Match.
Exact match: your ad will only display if the search term that the customer puts in is exactly the same as the keyword in your campaign.
Example
Your Campaign contains Exact Match Keyword: White Board Marker
A. Customer enters Search term: White Board Markers
Result A: Your ad is displayed by Amazon to the Customer in the search results
B. Customer enters search term: White Board Marker Pens
Result B: Your ad is NOT displayed
Phrase match: Your ad will display if the search term contains the your keyword as a phrase
Your Campaign contains Phrase Match Keyword: White Board Marker
A. Customer enters Search term: White Board Markers
Result A: Your ad is displayed by Amazon to the Customer in the search results
B. Customer enters search term: White Board Marker Pens
Result B: Your ad IS displayed (search term contains “White Board Marker” as a phrase)
C. Customer enters: Pens for White Boards
Result C: Your Ad is NOT displayed
Broad match: Your ad will display if the search term is broadly similar or related to your Keyword
Example
Your Campaign contains Broad Match Keyword: White Board Marker
A. Customer enters Search term: White Board Markers
Result A: Your ad is displayed by Amazon to the Customer in the search results
B. Customer enters search term: White Board Marker Pens
Result B: Your ad IS displayed
C. Customer enters: Pens for White Boards
Result C: Your Ad IS displayed
D. Customers enters: Pens for Boards
Result D: ? Maybe displayed, maybe not!
If you want a video that walks you through the exact same campaigns step by step, with follow-along screen recording, click here to join our Amazon Insiders Club.
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Watch Amazon Ads – Setting them up
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