On this episode of Amazing FBA, I’m sitting down with eCommerce marketing and startup expert Jason Miles, and it’s one of the most thought-provoking interviews I’ve done on Amazing FBA to date. Jason is Udemy’s most popular eCommerce instructor and has written three best-selling books on the topic of social media. Forbes, The Huffington Post, Wharton Magazine (of the University of Pennsylvania Business School) and countless other premiere publications have featured Jason’s writings.
Jason’s site (winningonshopify.com) averages 60-70k transactions a month. It has an 82 percent repeat customer rate and an average conversion rate of an astonishing 27.5 percent. He’s the creator of www.winningonshopify.com, a site that has helped countless budding retail entrepreneurs get started in eCommerce. Jason is a serial entrepreneur and author of the book Sweet Spot.
The art of scaling; how and why Jason moved from selling physical goods to digital goods (8:02).
Jim Cockrum’s influence on the move from selling physical doll clothes into selling digital patterns and creating pixiefaire.com (12:55).
“Expand beyond Amazon; learn to sell online.” – Silent Sales Machine
“an eCommerce platform for making your own eCommerce website. You’ll have a branded website with your brand, your URL.”
…and why Amazon retailers should use it (17:40).
“How do I mentally move myself from saying ‘Amazon is where I sell.’ to saying, ‘No. Amazon is a sales channel, and as it happens, there are 200 other eCommerce marketplaces on the internet.'”
The economics of expanding a brand outside of the Amazon marketplace (21:00).
The Freemium model and how it works for pixiefaire.com (24:10).
“If you’re serious about going to Shopify, you have to be serious about creating a brand that you’re a champion for. Being a champion for your brand means you’re willing to… talk about your product and your brand.”
The Einstellung Effect (36:03).
“Once you learn a way to solve a problem, you become blind to other alternative ways to solve that problem.”
Being a brand builder vs. being a retail arbitrager (37:30).
“There are marketplaces that become incredibly popular for sellers to sell on, but those marketplaces may come and go.”
“In business, I look for economic castles protected by unbreachable moats.”
Be sure to visit winningonshopify.com to get started selling with Shopify.