Amazon Mentor

Product Research Check "RAC"

Why do this?

Product Research
  • Save Yourself Months of potentially sourcing something that will NEVER SELL or never make you a profit!  
  • Save Yourself Thousands- spend $6000 or £5000 on the wrong product and Watch Your Hard-Earned Cash leave you...OR...get Professional Advice BEFORE You Act..
  • Advice from a Seasoned Amazon Seller and Coach...I've Reviewed literally 100s of Potential Products. I Know what is Likely to Sell; and What is Likely to Lose You Your Shirt. 

Are you About to Spend Months Sourcing  your "Dream Product Opportunity"? 

I get it. 

You've been following videos, podcasts, Facebook group armchair warriors. 

Your brain throbbed but you got down some kind of process for product research (aka "Niche choice" or "Market"). 

You longlisted, you researched, you read spreadsheets till your eyes ached and your brain spun like a washing machine on full cycle. 

And now - at last - you've got something you know will make you your first few thousands...

You think...

But you have nagging doubts. 

"Do I really know what I'm about here? Should I go ahead? 

What if I'm wrong...maybe I should just leave it... but then  my business dream dies. 

But then what if I'm RIGHT? I should just plunge ahead and risk thousands. Screw it. "

After nearly 4 years of Amazon selling, 2 1/2 years of mentoring, 2 years of masterminds,

I really get this! 

If you're really sharp, you'll have spotted that I just offered you what we call in the trade a "false dichotomoy". (Ah! Tricked you!)

Choice 1 - Doubt and inaction

 Doubt yourself. Play it safe and buy nothing. Lose no money...but you've now lost time in research...and still have no business...

Choice 2 - Blind Faith

 Doubt yourself BUT grit your teeth. Spend thousands in the hope of making thousands more. But knowing in your gut that you're wondering if you will lose thousands instead. 

Don't get me wrong, by the way. I know which side you should err on out of the two if you're really an entrepreneur in the making (guess which...)

But I think there is a very simple third way. 

Choice 3 - Get Some Professional Input

Have some faith in your research. But be humble enough to recognise that, first time out, you just might not have the whole picture yet. 

And get some input from someone who's been there...hundreds of times before. 

Have enough faith not to give up without a fight...but have the humility to ask for help. 

Get smart. 

Get an Amazing FBA "RAC" Review, Analyse & Clarify check and get a clear head and a clear decision. 

Kick confusion into touch and get booked in. 

How does it work?

Optional: Review of your Data ($60 USD standard price)

  • Checklist 1: You'll get a clear checklist of data to gather and send over to us. Review all the revenue, reviews and other Market Data from eg Jungle Scout extension; Helium 10 (if you don't have some standard tools, we can do some of that for you)
  • check
    Checklist 2: you'll get a list of the details you should look at with the competition's listings.    
  • Search Volume: Depending on whether you have access to a toolset Like Viral Launch or Helium 10, we can use Viral Launch to do some basic search volume work for you. 
  • Process check: We'll lay out a basic checklist for the process you should be following to get your first product launched, and check what stage you're at in that process.

1-hour Analysis & Clarification Together ($125 USD standard price) - available separately

  • Review 1: We'll go over the data together. We'll get clear  not only what the results mean for your potential product; we'll also check how well your Process is working
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    Review 2: We'll check the competitor's listing and see what they can tell us about the viability of your potential 
  • Other factors: Search volume, other methods like a Reverse ASIN search - it's mostly about keywords but other factors (such as your personal expertise in a niche) play a role too. 
  • Next steps & recommendations: If I feel you need to do more work to really get a firm conclusion (often the case), I'll be honest about that. But equally, I'll give you clear guidance on whether I can recommend you proceed or park your idea and go back to other ideas.  

Special Offer -  for next 10 people

Making Promises
  • Get both the Review & Analysis/Discussion for just $125 USD/£103 GBP 
  • I'll also record our Zoom session (like Skype but better) and send you the video
  • I'll even take some notes and send you a written record of our conversation afterwards!

What to do next to book straight away...

To book in your session with me, just click on the button below, then choose the correct service below to choose one. 

You'll be taken to the page where we offer all 3 sanity check services:

Amazon Consultation

You'll then be asked to confirm your timezone, then you'll be presented with slots from my diary I've made available for this service. 

You just choose your slot, pay, and you're booked in!
You'll then be sent emails to make sure we're ready to work together to get your work clarified. 


If you have any quick questions about how the service works, or any tech issues, please just email 

Please note: we won't be able to give you free  guidance on email about  your actual product choice. This is purely about the service itself. Our support staff are not trained in advising about Amazon. And if I'm answering support emails myself - which I often still do at the moment myself - that means I'm having to move fast. My focus is on helping our podcast listeners, and paying clients.