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Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern).
It’s less common these days but you still see listings with bullets like:
Okay, realistically, you might think, how much can I say about a computer adaptor?
But for most products, this is brief to the point of brutal. There’s little persuasive power or connection to your shopper.
It breaks the Golden Rule: Never Waste Space.
Go to www.amazingfba.com/dana CLICK HERE if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern).
Here’s a gem I just found –
The bullets in one listing were as follows:
Now to be fair, this is a technical niche and it probably is important to hit these technical keywords.
It is listed on page one for some major keywords.
But the same job can be done better without this visually off-putting block of text.
And although I can see it is compatible with all these devices, I have no reason to prefer it over any other listing except price.
It’s like a thirty minute monologue from a PC World nerd. Unless I’m similarly fascinated by minutiae, it’s not going to be anything but a chore.
Also, notice how imbalanced the bullets are in length. Those keywords could easily be spread more evenly and be much less intimidating.
Of course, this is also a classic example of keyword stuffing again.
So I guess I shall put you out of your misery and tell you why keyword stuffing is so bad…or shall I?
…hm…No, a little suspense makes for more exciting reading. I’ll tell you in the next blog post…!
Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern).
(Bonus: around 70% of Amazon shopping is now done on a mobile)
This is a surprisingly easy thing to overlook. If you struggle to believe that you’ve overlooked this fundamental fact, just grab your phone and check (I’ll wait)…
Er, I don’t think I suggested that you check your entire Facebook feed for Brexit views and cat videos, but welcome to the mobile experience!
See why you have to cut to the chase now? (Hats off to Anthony Lee for drawing my attention to this one)
Be really selective and mindful about which benefits you put in the first three bullets.
Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern).