We have a special guest today, Augustas Kilgys, to help up with seller optimization. Augustas is from Lithuania and Germany which gives him a unique insight into selling. He is also running the Seller Optimization Summit which is going to be going on very soon. If you are interest, please sign up to get more information.
Seller Optimization Summit is a virtual summit. There is going to be a lot of great speakers that will help you improve your own optimization. Many of the speakers you have already heard on this podcast.
Back in September, Augustas organized the European Private Label Summit which focused on delivering information to European sellers. It was a huge success. A lot of the attendees were very happy with the experience. This inspired Augustas to organize another one. It started out very as a very simple idea to focus on listing optimization. However, once he started contacting speakers, the topics grew far beyond the initial scope so Augustas decided to expand the summit to Seller Optimization.
There is going to be speakers on listing optimization as well as optimizing sponsored ads. He will have Manuel Becvar to talking about sourcing. He wanted to get the attendees to think outside the box. You can learn how to expand your business outside Amazon onto other platforms and how to get external traffic to your listings.
He will be talking with Bryan Bowman about Facebook ads. Augustas will speak with Michael Hecker who is a German software developer that has a program that can track Facebook advertising clicks. Brian Burt will speak on how to approach influencers and get them to promote your product. Augustas will present a case study about a beginner seller with only a few thousands dollars. He managed to meet and influencer in Asia that he teamed up with. He went from selling $3,000 his first month to doing $70,000 a month now.
There will be four or five speakers to cover brand building. Susan Hixon, a private label lawyer, will be giving insights from a lawyer’s perspective. She will be discussing everything that goes into registering a trademark. Shelly Simon who is a UK seller, will be discussing her success in building a brand. He will also have a speaker that runs a subscriptions based business and how this can make your business much more valuable. Normally you can get 3x your net profits. Subscription businesses can sometimes get 11x.
If you want to participate in this sumit, head on over to amazingfba.com/sos for all the details about how you can sign up for free. It will be free from 3 April to 9 April. Every day during the summit you will be getting an email with videos to watch. They will be available for 24 hours. After that, they are locked and the new sessions are unlocked. You can upgrade and get more access to the videos. These videos will be pre-recorded. Every day there will be a live session with a presentation and Q&A at the end.
This all starts 3 April with a kickoff webinar the day before at 3pm EDT, 8pm UK. This will have three guest speakers.