There is a triple metaphor here. Simple stuff but still true:
2. Know where you are going. How does your business fit into your life? How does it serve your goals?
3. When you are literally having goods transported from one side of the globe to another, check all the details twice. Where is it going from? Where to? Exactly? Have you got the commercial invoice, purchase order etc. all sorted?
Freight is one area where just doing it needs to be tempered with double checking all the details!