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There is a triple metaphor here. Simple stuff but still true:
- Know where your business is heading. And where it is right now. If you don’t have goals, you won’t know where it’s heading. And if you don’t measure your position accurately (eg cash, cashflow, P & L etc), you won’t even know where you are now.
2. Know where you are going. How does your business fit into your life? How does it serve your goals?
3. When you are literally having  goods transported from one side of the globe to another, check  all the details twice. Where is it going from? Where to? Exactly? Have you got the commercial invoice, purchase order etc. all sorted?
Freight is one area where just doing it needs to be tempered with double checking all the details!
Watch Know where you’re going with Amazon
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