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October 24, 2016

#101 Finding a Killer Amazon Product Part 1 of 5: Generate Great Ideas

Generating Product Ideas
Generating Product Ideas

The first step to finding a Killer Amazon Private Label Product is generating good ideas.

I think there are basically two ways to do this:

Option 1: Organic Ideas

  • Brainstorm – I use a tool called Workflowy but a Google doc (especially good if you’ll be sharing with a partner or VA) or Word or Pages (Mac) document would do. Or even a notebook!
  • Go to Argos, Tiger and similar shops – maybe Tesco for UK if you’re after clothes or Walmart in the States
  • Look at physical catalogues like Argos etc
  • Sign up for specialist magazines or catalogues eg for Cookware
  • Look around eg your kitchen, friends’ kitchens, etc.

Option 2: Use research tools to generate ideas

  • One tool I’ve used is the Product Database from Jungle Scout (affiliate link). I personally tend to start from ideas but if you’re more numbers driven, this tool can be great. I have a couple of my mentees who love starting this way.
  • If you do it this way, you’ll need to start off with some criteria. I’ll talk more about this at the next stage, but I would avoid cheap, light products. The $20-40 selling price range is where everyone else is; I suggest going much higher. You can do interesting things like only looking for products above 5 lbs weight etc. Have a play and see what comes out.

Either way – we just gather ideas at this stage, we don’t want to rule out too much. First we gather, then we whittle down ideas.

 

Watch Choose a Killer Amazon Product Part 1

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Michael Veazey


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