The first step to finding a Killer Amazon Private Label Product is generating good ideas.
I think there are basically two ways to do this:
Option 1: Organic Ideas
Brainstorm – I use a tool called Workflowy but a Google doc (especially good if you’ll be sharing with a partner or VA) or Word or Pages (Mac) document would do. Or even a notebook!
Go to Argos, Tiger and similar shops – maybe Tesco for UK if you’re after clothes or Walmart in the States
Look at physical catalogues like Argos etc
Sign up for specialist magazines or catalogues eg for Cookware
Look around eg your kitchen, friends’ kitchens, etc.
Option 2: Use research tools to generate ideas
One tool I’ve used is the Product Database from Jungle Scout (affiliate link). I personally tend to start from ideas but if you’re more numbers driven, this tool can be great. I have a couple of my mentees who love starting this way.
If you do it this way, you’ll need to start off with some criteria. I’ll talk more about this at the next stage, but I would avoid cheap, light products. The $20-40 selling price range is where everyone else is; I suggest going much higher. You can do interesting things like only looking for products above 5 lbs weight etc. Have a play and see what comes out.
Either way – we just gather ideas at this stage, we don’t want to rule out too much. First we gather, then we whittle down ideas.