This Episode, #10, is part 8 of the “Amazing FBA Startup System”, which is a very highly structured series of podcasts designed to take you from zero to having a product launched and selling on Amazon.
Ideally, listen to the whole Startup System, so start from episode #3.
**STOP PRESS** In response to popular demand, in September 2015, I set up a Facebook Group for Podcast Listeners! To join the group, click on this link and put in your request to join!
Come join it while it’s still an intimate group and get personal attention from me!
SHOW NOTES FOR EPISODE #10
GLOSSARY OF TECHNICAL TERMS
UPC – Universal Product Code – this is what most of us think of as a barcode and it’s found on any products in your local supermarket. In fact, the code behind it can be expressed as a barcode but it’s the code itself that makes the product unique. It’s an important distinction between the CODE itself and the BARCODE FORM that expresses it because we have several forms of code in Amazon which can be in barcode FORM.
The purpose of a UPC is, as the name implies, to be a globally unique and universal code to identify a particular model or product.
SKU – Shelf Keeping Unit – This is a near-universal generic Retail term for a way of tracking products in warehousing or in retail spaces e.g. supermarket shelves.
ASIN – Amazon Identification Number – this is a code that only exists within the Amazon eco-system. However, within that system, in theory the ASIN is universal worldwide. I say in theory as I haven’t extensively tested that. But I have got one product in UK that was on Amazon USA and it does indeed have the same ASIN. So it does seem to be true.
FNSKU – The FBA SKU (FNSKU) is an Amazon product identifier for products that are Fulfilled By Amazon (the FBA of this podcast’s title) . The FNSKU identifies the product as yours. You need an FNSKU in order to create FBA Inbound Shipments, which is the next stage.
Inbound Shipping – simply means freight from anywhere in the USA (in our case, from our receiving warehouse) to whichever Amazon warehouse or warehouses Amazon chooses to store your products in.
WORKING WITH YOUR WAREHOUSE
This episode is focussed on Product Listing but you’ll want to revise the notes for Episode #9 if you’re about to ship product to your USA warehouse. But we are going to repeat what I said about creating inbound shipping labels for your warehouse to use.
INBOUND SHIPPING TO AMAZON
Navigate to the “Inventory” tab, click on Create A Shipping Plan.
Follow the process. If you want me to do a detailed video walk through, please ask me and I’ll do it!
You will input the size and weight of your cases (cartons) and the number of them (and no. units/carton). Amazon will automatically assign your products to (a) specific Amazon warehouses(s). You just need to fill in all the info, click “Create shipping Plan” & then send the resulting PDFs to your receiving warehouse.
They should then complete the process of getting your products to Amazon. Voilà! You have product live, ready to sell!!
I’ve included the warehousing and inbound shipping info here as it completes the process of getting product from your supplier to Amazon.
PRODUCT LISTING ELEMENTS
Underlying the last 3 elements is the hidden “Key”:
Optimising your listing
My designer is Amanda Reid of Clear Moon Studios. Really friendly, has a great eye (she has a fine arts degree), knows how to create packaging for Amazon products, how to communicate clearly with you and with photographer, etc.
Many people have had success with fiverr.com or 99designs.com – I can’t speak from experience as I’ve not yet used either.
Words – Title, Bullet Points, Description
The main thing to focus on with this is two areas: shoppers and keywords.
You need to think what words will help a shopper looking for your type of product. It’s not rocket science but try out a few different keywords in the search and see what comes up. What titles are helpful to you?
Most importantly: Keywords.
My process is now the following:
It’s really important to optimise your listing so that you maximise Conversions – the percentage of visitors to your product listing page that turn into buyers!
In the next Episode, we’re going to talk about the next stages- Launching your Product: Getting Reviews, Driving Traffic to the listing, starting the easiest and most powerful way: Amazon Ads!
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