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198 Amazon Listing Backend – Part 5 of 5

Amazon Listing Description Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That's coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern).  Read More

197 Amazon Listing Description – Part 4 of 5

Amazon Listing Description Webinar

Go to www.amazingfba.com/dana CLICK HERE if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That's coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern).  Read More

196 Amazon Listing Bullets – Part 3 of 5

Amazon Listing Bullets Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That's coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern).  Read More

189 How to Sell in Amazon Germany with Gil Lang Part 1 of 2

Today’s guest on the show is Gil Lang of Private Label Journey. Gil is from Germany, which is an important area that we need to investigate more and he’s here to share his insights into the Amazon Germany market. He is also a private label seller and runs the podcast Private Label Journey. Read More

183 Amazon Listing Optimization with Dana Derricks Part 2 of 3

In the previous episode, we began our discussion with Dana Derricks of copywritingprofessor.com about the importance of copy and a little about the format he explains in his book, The Amazon Listing Optimization Secrets Work Book. He also explained why the title is 50% of your listing in terms of optimization. The title has two jobs: get ranked for certain keywords and get the click. Here he shares what to do with the rest of the listing. Read More

182 Listing on Amazon – Making Your Words Sell with Dana Derricks Part 1 of 3

Dana Derricks is our guest today and he is the number 1 Amazon listing optimizer on the planet. It’s no small claim. His motto is ‘Go Big or Go Home’ which is just the kind of American thinking we need to have here. It’s also reflected in the amazing stuff in his book, The Amazon Listing Optimization Secrets Work Book. He’s here today to teach us about listing on Amazon. Read More

156 How to Get Started with Splitly with Andrew Browne Part 2 of 2

Get Started with Splitly

The first thing to do when you get started with Splitly is to sync your Amazon account with Splitly. Splitly will then organize your products based on the best selling products. It also provides a hint as to what product you should start with. It will offer suggestions for each listing before you even start testing. For instance, if you are only using 5 of your 9 images, it will alert you.

Images and Pricing

The best place to start, when you’re ready to test, is with images and pricing. These are the easiest tests to run without much effort, and give very good results. Bear in mind that these are general suggestions and it will vary person to person.

Even if you’re not willing or able to get new images of your products, you can still test you main image. Simply test one of your other images as your main.

Pricing is another great test to run as long as you’re changing the price significantly. If you’re only adjusting is by $1, you’re not likely to see much improvement. However, if you alter it by $5, you’re probably going to see a large difference.

The best technique is to start wide, and narrow down through testing. Let’s say you’re testing $19.99 against $21.99, and you find that you get better results with $21.99. The next thing is to try $20.99 against $22.99 and see what performs better.

Splitly Features

One thing to keep in mind is how Amazon does it’s search results. Google isn’t going to boost a page in its results because it’s selling well. Amazon does. This is probably the single greatest factor in search ranking. So if you’re testing different price points, you will want to go with the one that has higher sales. Since this can complicate the test results, they released a new feature called Profit Beak.

With this feature, you set the minimum and maximum price for the product. The software will then update your listing every hour, and try a different price point. This allows Splitly to gather data much faster and they can determine the best price based on profit and sales. You can adjust it so it focuses on one or the other. It can also test multiple other factors including keyword ranking and conversion.

Keyword rank tracking is a standard piece of software that most people are familiar with. Now, you can tie it into Profit Beak. You can then tell the software that you don’t want to fall below number 10 on a keyword, and that become a new floor. So during testing, Splitly will monitor that and keep it ranked high enough.

What You Can Test

At its core, Splitly is a testing suite. When you get started with Splitly , the possibilities are endless. Unlike other tools, the software create more work for you because now you have to think of different ideas of how to tweak your listing. However, in the end, it will make you more money.

You can test a title that is packed with keywords against one that isn’t. This is really useful because the effects happen quickly. You can see your ranking change within 10 or 20 minutes. It’s very useful if you’re testing your keywords.

Your bullet points are another great test because it’s never easy to figure out the best way to go about it. It’s best not to stuff keywords in your bullet points. It’s best used for selling to potential buyers. You can look at the negative reviews of your competitors, and address those concerns in the bullets. Then you can split test them to figure out the best way to do it.

How to reach Andrew Browne

There is a lot of great resources at splitly.com. You can email them at hello@splitly.com as well as a live chat where you can ask them any questions you may have about the product.

155 How to Split Test your Amazon Listing with Andrew Browne Part 1 of 2

Split testing is a technique you can use to test which variation performs better. It’s very common in web design. An online store may want to find which color checkout button converts the best. They would then show half their audience one colour, and the rest another and track conversion rates. It’s very important to split test your Amazon listing to help optimise it.

Split Test your Amazon Listing

Andrew Browne co-founded Splitly as a way to use this technique with Amazon listings. This way you are able to test different aspects of your listing, to fine-tune every feature so it converts as good as it can. You can test different main images and title to find out which gets better traction. This uses objective data rather than your subjected intuition.

Best Place when Getting Started

Main Image

It is the first thing your customers see therefore has a major impact on getting potential buyers’ attention. If you split test your Amazon listing image, you can determine the best picture that will get people to click on your product.

One success story that Andrew shared was one he did on his own product. He wasn’t looking for results, he was merely testing the software. In doing so, he found that by changing the main image, to one he thought were do poorly, he improved his conversion rate by 50%.

Price

Another great place to start is your price. It’s easy to test and is incredibly impactful on your conversion and you can get your results quickly. Other places to test are your title, bullets, and product description.

Split Test Your Amazon Listing with Splitly

Splitly is an amazing tool that does the split testing for you. When your start you test, your listing updates at midnight, Amazon time, which is GMT-8. The reason for that is Amazon does your reports based on that time. Then every night at midnight, you listing updates with the other version of your listing. While it’s not true AB testing, it’s the best you can do with Amazon’s limitations, and it’s better than using your own intuition.

Which Products to Split Test

It’s important to understand that split testing isn’t for saving products. If you have a failing product, it won’t help to split test to try and save it. You need to have enough traffic in order to get enough data to make improvements. You want to split test products that are already doing well in order to improve them and boost them a few percent. You’re looking to improve upon products that are already getting traffic and sales.

Timeline for Testing

How long it takes to split test a listing depends on a few factors. The more sales your product gets, the quicker you’ll get your results. If you’re selling 5 units a day, Splitly will be able to collect enough data much quicker than if you’re selling 1 unit a day.

The significance of the difference places a large factor. If you’re testing a price difference of 5 cents, it might not affect the sales enough to determine a winner. Whereas if you’re testing a $5 difference, it will have a larger effect and the software will be able to determine which is better.

There is no specific number, it just depends on how long it takes Splitly to gather enough data to give you an answer. It may determine that there isn’t enough difference to go one way or another.

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