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198 Amazon Listing Backend – Part 5 of 5

Amazon Listing Description Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

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197 Amazon Listing Description – Part 4 of 5

Amazon Listing Description Webinar

Go to www.amazingfba.com/dana CLICK HERE if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

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196 Amazon Listing Bullets – Part 3 of 5

Amazon Listing Bullets Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

Continue reading

190 How to Sell in Amazon Europe with Gil Lang Part 2 of 2

Today we will be delving further and looking at Amazon Europe. In Part 1 we spoke with Gil Lang of Private Label Journey, a German Amazon seller about the mindset of German consumers and the challenges and opportunities of building an Amazon business in Germany.

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189 How to Sell in Amazon Germany with Gil Lang Part 1 of 2

Today’s guest on the show is Gil Lang of Private Label Journey. Gil is from Germany, which is an important area that we need to investigate more and he’s here to share his insights into the Amazon Germany market. He is also a private label seller and runs the podcast Private Label Journey.

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183 Amazon Listing Optimization with Dana Derricks Part 2 of 3

In the previous episode, we began our discussion with Dana Derricks of copywritingprofessor.com about the importance of copy and a little about the format he explains in his book, The Amazon Listing Optimization Secrets Work Book. He also explained why the title is 50% of your listing in terms of optimization. The title has two jobs: get ranked for certain keywords and get the click. Here he shares what to do with the rest of the listing.

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182 Listing on Amazon – Making Your Words Sell with Dana Derricks Part 1 of 3

Dana Derricks is our guest today and he is the number 1 Amazon listing optimizer on the planet. It’s no small claim. His motto is ‘Go Big or Go Home’ which is just the kind of American thinking we need to have here. It’s also reflected in the amazing stuff in his book, The Amazon Listing Optimization Secrets Work Book. He’s here today to teach us about listing on Amazon.

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156 How to Get Started with Splitly with Andrew Browne Part 2 of 2

Get Started with Splitly

The first thing to do when you get started with Splitly is to sync your Amazon account with Splitly. Splitly will then organize your products based on the best selling products. It also provides a hint as to what product you should start with. It will offer suggestions for each listing before you even start testing. For instance, if you are only using 5 of your 9 images, it will alert you.

Images and Pricing

The best place to start, when you’re ready to test, is with images and pricing. These are the easiest tests to run without much effort, and give very good results. Bear in mind that these are general suggestions and it will vary person to person.

Even if you’re not willing or able to get new images of your products, you can still test you main image. Simply test one of your other images as your main.

Pricing is another great test to run as long as you’re changing the price significantly. If you’re only adjusting is by $1, you’re not likely to see much improvement. However, if you alter it by $5, you’re probably going to see a large difference.

The best technique is to start wide, and narrow down through testing. Let’s say you’re testing $19.99 against $21.99, and you find that you get better results with $21.99. The next thing is to try $20.99 against $22.99 and see what performs better.

Splitly Features

One thing to keep in mind is how Amazon does it’s search results. Google isn’t going to boost a page in its results because it’s selling well. Amazon does. This is probably the single greatest factor in search ranking. So if you’re testing different price points, you will want to go with the one that has higher sales. Since this can complicate the test results, they released a new feature called Profit Beak.

With this feature, you set the minimum and maximum price for the product. The software will then update your listing every hour, and try a different price point. This allows Splitly to gather data much faster and they can determine the best price based on profit and sales. You can adjust it so it focuses on one or the other. It can also test multiple other factors including keyword ranking and conversion.

Keyword rank tracking is a standard piece of software that most people are familiar with. Now, you can tie it into Profit Beak. You can then tell the software that you don’t want to fall below number 10 on a keyword, and that become a new floor. So during testing, Splitly will monitor that and keep it ranked high enough.

What You Can Test

At its core, Splitly is a testing suite. When you get started with Splitly , the possibilities are endless. Unlike other tools, the software create more work for you because now you have to think of different ideas of how to tweak your listing. However, in the end, it will make you more money.

You can test a title that is packed with keywords against one that isn’t. This is really useful because the effects happen quickly. You can see your ranking change within 10 or 20 minutes. It’s very useful if you’re testing your keywords.

Your bullet points are another great test because it’s never easy to figure out the best way to go about it. It’s best not to stuff keywords in your bullet points. It’s best used for selling to potential buyers. You can look at the negative reviews of your competitors, and address those concerns in the bullets. Then you can split test them to figure out the best way to do it.

How to reach Andrew Browne

There is a lot of great resources at splitly.com. You can email them at hello@splitly.com as well as a live chat where you can ask them any questions you may have about the product.

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