Aaron O’Sullivan of Systems, Cultures, Impact is back for a Q&A. Aaron gave a fantastic presentation in Episode 243: Outsourcing with Aaron O’Sullivan from System Cultures Impact Part 1 of 2, and now he’s back to answer all of my questions about outsourcing Amazon tasks; I had quite a lot.
If you’re brand new, you’ll be wearing all the hats. That’s how it works. As soon as you start to do things on a repetitive basis and your cash flow is appropriate, it’s time to outsource. It doesn’t cost much to hire a virtual assistant–about $10 an hour. The earlier you can get started outsourcing Amazon tasks, the better.
Most people in startup mode spend about 70% of their time on operations and 30% of their time growing their business. Ideally, that would be the other way around. The only way to flip it is to outsource. The last thing you want to do is reach your capacity before you’ve removed any of the operations tasks from your plate.
Whatever menial tasks you’re doing at home or in your business that can be outsourced should be. If you want to advance, you should be spending your time growing the revenues and profits of your business. If you’re looking to replace your income, your income needs to be front and center.
It can be liberating to cast off the menial jobs in your life. There are so many solutions to everyone’s problems these days, and most of them would do a better job than you ever would. Someone whose professional value is being assessed by the task you’re hiring them to do is going to take a lot more care.
The Philippines is great for outsourcing Amazon tasks. The people are generally very loyal and hard-working. They usually speak excellent American English. Of all outsourcing destinations, the Philippines is the largest. Why the Philippines? The results.
Most good help already works for someone else. You have to position yourself to be attractive as an employer if you want to stand out in the crowd. Know where to fish. You can’t catch great talent if you’re fishing in the wrong pond.
Once you’ve got yourself some good candidates, finding the right one is about having a structured hiring process so you can disqualify the B and C players and only hire the As. Check out Topgrading if you’d like to learn more about the concepts Aaron uses to find and court all the best hires.
Don’t give potential candidates something new to create. Have them fix a problem you already have. Don’t tell a potential new hire to write an article. Tell them to fix an article. Anyone can spend 5-10 hours perfecting an article. It’s a lot harder to stand out in the hiring process when you’re given the same task as everyone else.
For more information about Aaron O’Sullivan visit his website SystemCulturesImpact.com
See the previous interviews we’ve had with Aaron at http://amazingfba.com/aaron
In this episode, we will be just talking to the experienced Amazon Seller making over $100,000 a month. Tune in to find out what exactly you should be outsourcing for Amazon and how to go about it.
The best mental attitude that you need to approach when you’re getting to this point of running an Amazon business with outsourcing is making sure that you really are spending your time at the best level that’s continuing to grow the business.
About a month before Q4 starts you should sit down and start putting together how many people you need on your team and think about other possible situations. You want to make sure that you’re keeping up with your orders and your customer service. Set up a schedule of people working different hours so that people don’t get burnt out.
A lot of Amazon sellers will hire PPC experts or PCC Freelancers to come into their team to manage their campaigns and start new ones. Or to just keep them running on a regular basis. A lot of sellers also come to us to outsource monitoring their metrics which is a part of Amazon that they take very seriously.
As a business owner, your biggest win is going to have more time and less pressure on yourself. Outsourcing helps you achieve that initial goal of having a passive income stream that`s going to be working. It’s going to have people that can handle business processes on a daily basis. That way, you will be focused on where you add the most value. It’s not going to be as stressful as if you’re just handling it on your own.
We have a fantastic guest today to talk about an interesting topic. It’s very important for us crazed over busy Amazon sellers to help with Amazon outsourcing. Today we welcome Conner Giillvin who has been an Amazon Seller since 2009. He is also the co-founder of Freeeup which is an Outsourcing company specifically for Amazon.
He has been working with his business partner, Nathan Hirsch, since 2009 when they first started selling on Amazon and going to college together. Nathan was the first one to learn about Amazon and see if there was an opportunity. The way that they started working together was by purchasing textbooks back from students and then listing them up on Amazon and figure out how to use this whole new marketplace that was online.
They started to come up with their own ideas of what worked fast and we just didn’t love the process that Upwork’s freelancing platform was offering. They wanted there to be a pre-vetted system. One where you knew the person had the experience, was going to be a good fit for communication and could come into our business pretty quickly. That’s the reason why they created Freeeup.
You as a business owner really need to figure out how to value your time. So, if you’re spending even an hour each day replying to emails… that’s an hour that you could be spending on something else which could be more beneficial to growing your Amazon business.
That’s something you always have to keep in the back your mind even if you’re just getting started at a certain point. You’re going to have to value your time at a different level because there’s going to be a lot of things that are going on, and a lot of processes to maintain.
It’s specifically for Amazon sellers. Freeeup started very centered around the Amazon world and just the eCommerce world in general. That continues to be where they’re expanding and trying to pull more clients into the business. They have a lot of experience hiring people with Amazon backgrounds so they kind of know what they‘re looking for and can be good for business owners.
The second reason is they are a lot faster than using Upwork or a freelancer platform like Fiverr. So with us, you can create a free account. You come into your account very quickly. You just fill out a form with only about 10 questions. Submit that to them and they make that available to all the Freelancers that are within the network. Within 24 hours you’re introduced to just one person that fits exactly who you’re looking for give us.
Maybe their problem is product research and they are having trouble looking for those products that are going to sell well. They might even have a little bit of an idea of what processes they would like to use, but it’s just not something they can have the time to do on a day-to-day basis. So they come to speak with us about what kind situation they are in. From there they just submit a ticket and they are introduced to a freelancer very quickly that fits their needs.
Amazon takes a good amount of knowledge of knowing how to create a listing on a detail page. If it’s a new listing you’re going to create it from scratch you want to have some knowledge of Amazon SEO. You’ll also be creating effective titles, and what to put in the description.
All these types of things are something that you could definitely hire someone for and get outsourced. Even if you’re just jumping on another ASIN and selling a product that someone else has already created.
Once you find a product that you like then would contact the supplier and start figuring out how you’re going to get that to the Amazon fulfillment center. As a new Amazon seller outsourcing to a freelancer who may already know the ins-and-outs when seeking out the right suppliers can be a great benefit. They would hire freelancers to kind of research the manufacturer’s website, get the contact information, and sometimes even gave them an email template to send out to them to try to initiate that conversation
This is really the critical point where you do want to start outsourcing some tasks. The first one that they would encourage these types of people to get off their plates is customer service. As you’re growing your Amazon business you’ll eventually start to get all those customer inquiries through email, and through the phone. You’ll also have returns to deal with. All these different types of things which can take several hours out of your day. This is not something that you should be spending your time on.
Their recommendation and the way that they like to start to outsource things is to go through the processes yourself so you‘ll understand what’s working and what’s in line with Amazon’s policies. Do that for maybe a month to a couple months and write down a process. These type of situations, it’s best to get that all into some sort of document.
That makes it easy to share with others and use to get that person properly trained into that position, and make sure that you’re not hiring someone that will do whatever they want with your customer service. You’re putting them into your own systems, your own processes. So they can just merely handle it for you while you go in three other things.
This is Part 2 of the interview with Aaron O’Sullivan from SystemsCultureImpact.com. In part one Aaron covered the ways you can build out the systems in your life and business that will allow you to grow your business on Amazon. In this episode, we’re focusing on someone who’s already live and has at least 20 products.Read More