Welcome back to part 3 of the interview with Dana Derricks of copywritingprofessor.com, author of The Amazon Listing Optimization Secrets Work Book and also another book about email marketing for Amazon sellers. Today we are talking about split testing your Amazon listing.
In the previous episode, we began our discussion with Dana Derricks of copywritingprofessor.com about the importance of copy and a little about the format he explains in his book, The Amazon Listing Optimization Secrets Work Book. He also explained why the title is 50% of your listing in terms of optimization. The title has two jobs: get ranked for certain keywords and get the click. Here he shares what to do with the rest of the listing.
Dana Derricks is our guest today and he is the number 1 Amazon listing optimizer on the planet. It’s no small claim. His motto is ‘Go Big or Go Home’ which is just the kind of American thinking we need to have here. It’s also reflected in the amazing stuff in his book, The Amazon Listing Optimization Secrets Work Book. He’s here today to teach us about listing on Amazon.