In this episode, we will be just talking to the experienced Amazon Seller making over $100,000 a month. Tune in to find out what exactly you should be outsourcing for Amazon and how to go about it.
The best mental attitude that you need to approach when you’re getting to this point of running an Amazon business with outsourcing is making sure that you really are spending your time at the best level that’s continuing to grow the business.
About a month before Q4 starts you should sit down and start putting together how many people you need on your team and think about other possible situations. You want to make sure that you’re keeping up with your orders and your customer service. Set up a schedule of people working different hours so that people don’t get burnt out.
A lot of Amazon sellers will hire PPC experts or PCC Freelancers to come into their team to manage their campaigns and start new ones. Or to just keep them running on a regular basis. A lot of sellers also come to us to outsource monitoring their metrics which is a part of Amazon that they take very seriously.
As a business owner, your biggest win is going to have more time and less pressure on yourself. Outsourcing helps you achieve that initial goal of having a passive income stream that`s going to be working. It’s going to have people that can handle business processes on a daily basis. That way, you will be focused on where you add the most value. It’s not going to be as stressful as if you’re just handling it on your own.
We have a fantastic guest today to talk about an interesting topic. It’s very important for us crazed over busy Amazon sellers to help with Amazon outsourcing. Today we welcome Conner Giillvin who has been an Amazon Seller since 2009. He is also the co-founder of Freeeup which is an Outsourcing company specifically for Amazon.
He has been working with his business partner, Nathan Hirsch, since 2009 when they first started selling on Amazon and going to college together. Nathan was the first one to learn about Amazon and see if there was an opportunity. The way that they started working together was by purchasing textbooks back from students and then listing them up on Amazon and figure out how to use this whole new marketplace that was online.
They started to come up with their own ideas of what worked fast and we just didn’t love the process that Upwork’s freelancing platform was offering. They wanted there to be a pre-vetted system. One where you knew the person had the experience, was going to be a good fit for communication and could come into our business pretty quickly. That’s the reason why they created Freeeup.
You as a business owner really need to figure out how to value your time. So, if you’re spending even an hour each day replying to emails… that’s an hour that you could be spending on something else which could be more beneficial to growing your Amazon business.
That’s something you always have to keep in the back your mind even if you’re just getting started at a certain point. You’re going to have to value your time at a different level because there’s going to be a lot of things that are going on, and a lot of processes to maintain.
It’s specifically for Amazon sellers. Freeeup started very centered around the Amazon world and just the eCommerce world in general. That continues to be where they’re expanding and trying to pull more clients into the business. They have a lot of experience hiring people with Amazon backgrounds so they kind of know what they‘re looking for and can be good for business owners.
The second reason is they are a lot faster than using Upwork or a freelancer platform like Fiverr. So with us, you can create a free account. You come into your account very quickly. You just fill out a form with only about 10 questions. Submit that to them and they make that available to all the Freelancers that are within the network. Within 24 hours you’re introduced to just one person that fits exactly who you’re looking for give us.
Maybe their problem is product research and they are having trouble looking for those products that are going to sell well. They might even have a little bit of an idea of what processes they would like to use, but it’s just not something they can have the time to do on a day-to-day basis. So they come to speak with us about what kind situation they are in. From there they just submit a ticket and they are introduced to a freelancer very quickly that fits their needs.
Amazon takes a good amount of knowledge of knowing how to create a listing on a detail page. If it’s a new listing you’re going to create it from scratch you want to have some knowledge of Amazon SEO. You’ll also be creating effective titles, and what to put in the description.
All these types of things are something that you could definitely hire someone for and get outsourced. Even if you’re just jumping on another ASIN and selling a product that someone else has already created.
Once you find a product that you like then would contact the supplier and start figuring out how you’re going to get that to the Amazon fulfillment center. As a new Amazon seller outsourcing to a freelancer who may already know the ins-and-outs when seeking out the right suppliers can be a great benefit. They would hire freelancers to kind of research the manufacturer’s website, get the contact information, and sometimes even gave them an email template to send out to them to try to initiate that conversation
This is really the critical point where you do want to start outsourcing some tasks. The first one that they would encourage these types of people to get off their plates is customer service. As you’re growing your Amazon business you’ll eventually start to get all those customer inquiries through email, and through the phone. You’ll also have returns to deal with. All these different types of things which can take several hours out of your day. This is not something that you should be spending your time on.
Their recommendation and the way that they like to start to outsource things is to go through the processes yourself so you‘ll understand what’s working and what’s in line with Amazon’s policies. Do that for maybe a month to a couple months and write down a process. These type of situations, it’s best to get that all into some sort of document.
That makes it easy to share with others and use to get that person properly trained into that position, and make sure that you’re not hiring someone that will do whatever they want with your customer service. You’re putting them into your own systems, your own processes. So they can just merely handle it for you while you go in three other things.
In today’s interview, we will continue our discussion with Dana. Tune in to see what he had to say about upselling to your customers and using different strategies to teach us how to sell products online.
For our other interview or access to a webinar Dana present, please visit http://amazingfba.com/dana.
An amazing offer would be discounting your product by 50% because most sellers are only just discounting 5 or maybe 10%. Where 50% off is definitely is a big deal to most customers and they will love you for it. Especially if you can show that it is actually selling at that price on Amazon. Getting 50% off would be the best way to create an awesome offer.
You should give the customer a coupon inside with the package. When they get to Amazon and get to the right link they will find the product is at full price. To make sure the customer uses their coupon you would charge full price. Then at purchase when they use their coupon that would basically unlock the 50% off making the product cheaper.
You come out ahead when you sell at a discounted price because you don’t have the fee that you would at full price, and most importantly you get a customer off of Amazon. The thing to remember is getting customers off of Amazon is value in and of itself. As far as percentages go your range should be between 5 to 20%.
The thing that is most exciting is once you get your backend build up really well, and you can take customers off of Amazon. Suddenly you don’t have to try and make your money solely off of Amazon.
Another tactic to making big money is to take an existing product and lower your prices that way you can get more people coming through your door, and potentially making a purchase. Combining this tactic with offering coupons is the best way of getting more eyeballs on your product. You’ll get more buys and outsmart your competitors.
Physical products businesses are cool. Some of the people don’t talk about how much money they require to grow and scale them. because every time you sell out of inventory you need twice as much the next time. The best thing to do is to inject product services into what you’re already selling. One of the things you could do on the front end would be to inject informational products like a how-to.
The next step is to become an affiliate for some of the products people are buying from you. The thinking of most people is that their next dollar only comes from launching their next product. But it is much more important to build it up from front-end to back-end first. Once you have done that just rinse and repeat which is much more important than injecting a new product.
A great book to read on this principle is written by Perry Marshall on how to sell products online. You’ll find the that 80% of your revenues come from 20% of your fulfillment. So, when you get higher up offers you’re actually spending less time and money, but you making more doing it. Any listeners out there that do not already have these high ticket offers you’re really missing out on your best customers.
Dana has sold numerous copies of his book at $2,500 because the contents of the book are so valuable. Inside his book, he shows how he’s able to sell most of his books for a whopping $200,000 and even up to $400,000 per copy when other people are selling their book for only $20.00.
He goes through the entire process of how to sell products online and making huge profits in the digital product world. The exciting part is that he is giving away a free copy to all the listeners at his own expense completely free. Stay tuned to get your free copy! Limited time only!
Dana’s first go for the Mastermind was a couple months ago which was unbelievable and a really special event. Because it went so well the first time it will be happening again February 2018. This will be a live event. He will be personally working one-on-one with people, but he will also be having other people flying in to share with the community as well. It’s different than most masterminds because it’s at his house and there are only 20 spots available.
Goats will be involved. Doors are now open and several spots have already been taken so don’t wait too long to reserve your spot before February 2018. It is very simple to apply just by going to http://goatfarmmastermind.com. You can check out the success stories over there and if it’s something you’re interested in doing, you can sign up.
For our other interview or access to a webinar Dana present, please visit http://amazingfba.com/dana.