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167 Sponsored Products & Amazon PPC Q&A with Brian Johnson

We have, once again, Brian Johnson of PPC Scope and Sponsored Products Academy on the show. After we released the previous episodes I got so many questions that I had to get Brian back on. We’re going to do a Q&A session right now to address questions sent in from the listeners. Read More

166 Fetcher and the Future of Amazon with Shane Stinemetz Part 3 of 3

The Future of Amazon 2017

The future of Amazon is going to be challenging for Amazon sellers. Products are becoming more competitive and this making the Amazon space more congested than before. Therefore, people need to find a way that they can assert creativity in their sales by creating something original or by adding something original to the already existing products. Read More

159 Incentivized Reviews -Why Amazon REALLY Ended Them- with Brian Johnson Part 1 of 3

 
Brian Johnson of PPC Scope

Brian Johnson of Sponsored Products Academy

Today we have Brian Johnson of Sponsored Product Academy (& PPC Scope) to talk to us about PPC and the REAL reason for the  end of Amazon incentivized reviews. This is a guy that has been in ecommerce industry for years. He started out selling banking equipment on eBay for seven years before a friend pulled him into Amazon. He began launching his own private label products. This was about three years ago when Amazing Selling Machine launched. Read More

152 AMS – Amazon Marketing Services with Anthony Lee Part 3 of 3

AMS – Amazon Marketing Services

It’s offers more robust to you PPC advertising. The top banner ad on Amazon, that is usually a link to someone’s storefront, that’s Amazon Marketing Services. Sometimes there are ads under the Buy box, those are Amazon Marketing Services ads. It’s more exposure and drives more customers to your products which, in turn, could lead to more sales.

Getting Started With Amazon Marketing Services

It’s only accessible to vendors. This used to be invite only until Amazon started Vendor Express, which is open to everyone. Now you can get access to Amazon Marketing Services once you have a purchase order. So once Amazon orders product from you, then you have access to AMS and all the benefits that come with it. To learn how to get started with Vendor Express, please check out my interviews with Will Tjernlund.

AMS Workaround

If you don’t want to go down the route of Vendor Express, there is a work around. You can sell Amazon a product that you don’t intend to keep in stock. Go to aliexpress and buy 10 units of some item. Tell Amazon that you want to sell it to them and they will request samples. Once that process starts, you should be able to then sign up for AMS. Once in Amazon Marketing Services, you are able to advertise any products, not just the ones you have in Vendor Express.

Not only can you advertise products that are in your Seller Central, you can advertise products for items that Amazon doesn’t list you as the seller of. This is very beneficial if you have a Merch by Amazon account. If you sell Merch, you don’t have access to ads. With Amazon Marketing Services, you can then run ads for you t-shirts. You can check out my interview with Chris Green if you are interested in getting started with Merch by Amazon.

Issues with Vendor Express

It may not be worth it, for everyone, to utilize Vendor Express beyond getting your foot in the door. There are many issues with it because they take over the listing and they tend not to optimise it so it converts. However, it’s almost a necessity for some. For example, Anthony has a friend that selling a health and beauty product that he makes from home. Since he makes it from home it is impossible for him to get ungated. However, by selling through Vendor Express he is now able to get past that since it’s technically Amazon selling it, not him.

Vendor Express is making strides to improve the listings by making some of it available to the sellers to be edited. Some aspects, like the title, you may need to ask Amazon and jump through hoops for, but it is possible to optimise your listing.
Get in touch with Anthony:
He has written two books about selling on Amazon:
Bootstrapping E-commerce: How to Import and Sell on Amazon
Bootstrapping E-commerce: Advanced Amazon Tactics

You can contact him at he publishing company
anthony@reidandwrightpublishing.com

Zonblast offer an optimising service which is a great place to start. You can get more information by emailing support@zonblast.com.