Blog & Podcast - Amazing FBA - Expert Info for British Amazon Sellers
Adam Hudson

How Adam Hudson REALLY got to $1 million a year in Amazon sales - Free course on how you can duplicate his success.

Sounds like the usual Amazon FBA claim?  Well, this is different. Why? The "Reliable" strategy. Adam Hudson is a friendly but brutally honest Australian. He's outlawed Bullshit in his businesses. He gives the TRUTH of what works and what DOESN'T in Amazon.


  • FIND OUT  how Adam ACTUALLY built a business to $1 million/year

  • SAVE YOURSELF FROM BS -  what it's like to be in the Amazon business

  • LEARN WHY it's still a great opportunity -even in 2017


214 Forget New Year Resolutions – New Year REVIEW for Amazon Sellers

It’s January which means that it’s time for New Year Resolutions. Today we’ll be talking about how New Year Resolutions are a bad idea and how you should instead do a New Year review. Continue reading

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Amazon Seller Suspensions: Listing Error Suspension

Amazon Seller Suspensions: Listing Error Suspension

Amazon seller suspensions are often caused by listing errors.  If Amazon suspends your seller account for a listing error, then you need  to know how to get your suspended Amazon seller account back online.

Amazon requires sellers to comply with strict listing policies “established to ensure that each product detail page represents a unique item in order to deliver a single page per product and optimize the buying experience.”

Within Amazon’s seller policies are specific restrictions. These include the  false identification of a product, using an incorrect product name to cross-merchandise items or inaccurate representation of pricing.

If Amazon believes that the seller posted a listing incorrectly, then Amazon can do three nasty things. 

  1.  Amazon reserves the right to suspend the listing
  2. It can also suspend the Amazon seller’s account
  3. Amazon can also withhold the suspended seller’s funds.

Not fun!

Amazon seller suspensions caused by Improper listing are common on Amazon.  Suspended Amazon sellers need to know what their Plan of Action needs to include in order to get back their suspended selling privileges. 

Successful Reinstatement Following an Amazon seller suspension for a Listing Error:

The suspended Amazon seller’s Plan of Action is divided into three parts:

Section 1: firstly, the seller should describe the “root cause” of the issue.  The “root cause” should include an analysis of whatever caused the problem phrased in a manner whereby the suspended seller describes how he or she can be a better seller. 

Section 2: The second section of a suspended Amazon seller’s Plan of Action for a listing error should describe the  immediate corrective action. 

Section 3: The third section should describe what the suspended seller is going to change about their business for the long-term. 

The faster a suspended Amazon seller can provide a persuasive Plan of Action, the faster Amazon will reinstate the suspended seller’s account. 

Case Study of a successful Plan of Action

We have had recent success reinstating an account following an Amazon suspension caused by the seller “listing a generic or different product than described.”

A suspended Amazon seller recently retained us to help them recoup the suspended selling privileges due to a listing error. The suspended Amazon seller failed to adequately list their product, posted the listing with a typographical error.  Amazon suspended the seller’s account.

In the Plan of Action we provided to the suspended Amazon seller, we were honest and specific in identifying the root cause of the improper listing. The Plan of Action we drafted was structured so that it was persuasive and concise.  We structured the Plan of Action to accept responsibility for the typographical error. We then focused on the corrective actions taken to ensure a listing error does not occur in the future.

Considering it is normally one person who causes this error, this implies a simple solution. In our experience, the most effective Plans of Action for suspended Amazon sellers include the appointment of an employee to perform secondary reviews of all listings prior to posting. 

In this case, our suspended Amazon seller accepted our advice and hired an inventory supervisor to overview his listings prior to the actual posting. In addition, the suspended Amazon seller required his staff take seminars on Amazon policies. Shortly after the Plan of Action we drafted, Amazon reinstated the suspended account.

Takeaways for Amazon Sellers:

  1. Take responsibility: When dealing with listing detail suspensions, it is important that the suspended Amazon Seller take responsibility.  Accepting responsibility is one of Amazon’s fourteen Leadership Principals. 
  2. Include new procedures:  Second, when drafting your Plan of Action after being suspended, it may be helpful to include new procedures of account review. That’s there to show how you’ll make sure you (or your employees) don’t make more errors in future. Be sure to list in your Plan of Action that you now have a second, qualified individual overviewing your listings prior to its publication.

Amazon seller account suspensions for improperly listed products are common for Amazon Sellers.  It is extremely easy to make a typographical error when creating your detail pages.  If your sellers account is suspended, accept responsibility and focus on the actions you have taken to correct and prevent listing issues going forward.

In the event you are unable to successfully appeal your suspension you may contact us to assist you…as always, we provide free consultations with an attorney.

By: C.J. Rosenbaum, Esq. & Travis J. Stockman

CJ Rosenbaum is a founder of and Travis is a paralegal at Rosenbaum Famularo, P.C.,

The Intellectual Property Law Firm behind AmazonSellersLawyer.com. 

To hear more from CJ Rosenbaum, click here for podcast interviews…

To learn more about addressing Amazon seller suspensions and Plans of Action,

contact CJ Rosenbaum, Esq., at Rosenbaum Famularo, P.C.,

The law firm behind AmazonSellersLawyer.com.

213 Outsourcing for Amazon Using FreeeUp with Conner Gillivan Part 2 of 2

In this episode, we will be just talking to the experienced Amazon Seller making over $100,000 a month. Tune in to find out what exactly you should be outsourcing for Amazon and how to go about it.

Taking the right approach when outsourcing for Amazon

The best mental attitude that you need to approach when you’re getting to this point of running an Amazon business with outsourcing is making sure that you really are spending your time at the best level that’s continuing to grow the business.

About a month before Q4 starts you should sit down and start putting together how many people you need on your team and think about other possible situations. You want to make sure that you’re keeping up with your orders and your customer service. Set up a schedule of people working different hours so that people don’t get burnt out.

Outsourcing PPC and metrics to FreeeUp

A lot of Amazon sellers will hire PPC experts or PCC Freelancers to come into their team to manage their campaigns and start new ones. Or to just keep them running on a regular basis. A lot of sellers also come to us to outsource monitoring their metrics which is a part of Amazon that they take very seriously.

The win from Outsourcing

As a business owner, your biggest win is going to have more time and less pressure on yourself. Outsourcing helps you achieve that initial goal of having a passive income stream that`s going to be working. It’s going to have people that can handle business processes on a daily basis. That way, you will be focused on where you add the most value. It’s not going to be as stressful as if you’re just handling it on your own.

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212 Amazon Outsourcing Tips from FreeeUp with Conner Gillivan Part 1 of 2

We have a fantastic guest today to talk about an interesting topic. It’s very important for us crazed over busy Amazon sellers to help with Amazon outsourcing. Today we welcome Conner Giillvin who has been an Amazon Seller since 2009. He is also the co-founder of Freeeup which is an Outsourcing company specifically for Amazon.

Gillivan’s background with Amazon

He has been working with his business partner, Nathan Hirsch, since 2009 when they first started selling on Amazon and going to college together. Nathan was the first one to learn about Amazon and see if there was an opportunity. The way that they started working together was by purchasing textbooks back from students and then listing them up on Amazon and figure out how to use this whole new marketplace that was online.

Creating the FreeeUp platform

They started to come up with their own ideas of what worked fast and we just didn’t love the process that Upwork’s freelancing platform was offering. They wanted there to be a pre-vetted system. One where you knew the person had the experience, was going to be a good fit for communication and could come into our business pretty quickly. That’s the reason why they created Freeeup.

Valuing your time

You as a business owner really need to figure out how to value your time. So, if you’re spending even an hour each day replying to emails… that’s an hour that you could be spending on something else which could be more beneficial to growing your Amazon business.

That’s something you always have to keep in the back your mind even if you’re just getting started at a certain point. You’re going to have to value your time at a different level because there’s going to be a lot of things that are going on, and a lot of processes to maintain.

FreeeUp vs. Upwork

It’s specifically for Amazon sellers. Freeeup started very centered around the Amazon world and just the eCommerce world in general. That continues to be where they’re expanding and trying to pull more clients into the business. They have a lot of experience hiring people with Amazon backgrounds so they kind of know what they‘re looking for and can be good for business owners.

The second reason is they are a lot faster than using Upwork or a freelancer platform like Fiverr. So with us, you can create a free account. You come into your account very quickly. You just fill out a form with only about 10 questions. Submit that to them and they make that available to all the Freelancers that are within the network. Within 24 hours you’re introduced to just one person that fits exactly who you’re looking for give us.

Why use FreeeUp Outsourcing

Maybe their problem is product research and they are having trouble looking for those products that are going to sell well. They might even have a little bit of an idea of what processes they would like to use, but it’s just not something they can have the time to do on a day-to-day basis. So they come to speak with us about what kind situation they are in. From there they just submit a ticket and they are introduced to a freelancer very quickly that fits their needs.

Outsourcing the right tasks

Amazon takes a good amount of knowledge of knowing how to create a listing on a detail page. If it’s a new listing you’re going to create it from scratch you want to have some knowledge of Amazon SEO. You’ll also be creating effective titles, and what to put in the description.

All these types of things are something that you could definitely hire someone for and get outsourced. Even if you’re just jumping on another ASIN and selling a product that someone else has already created.

Dealing with Chinese suppliers

Once you find a product that you like then would contact the supplier and start figuring out how you’re going to get that to the Amazon fulfillment center. As a new Amazon seller outsourcing to a freelancer who may already know the ins-and-outs when seeking out the right suppliers can be a great benefit. They would hire freelancers to kind of research the manufacturer’s website, get the contact information, and sometimes even gave them an email template to send out to them to try to initiate that conversation

Outsourcing for the experienced seller

This is really the critical point where you do want to start outsourcing some tasks. The first one that they would encourage these types of people to get off their plates is customer service. As you’re growing your Amazon business you’ll eventually start to get all those customer inquiries through email, and through the phone. You’ll also have returns to deal with. All these different types of things which can take several hours out of your day. This is not something that you should be spending your time on.

Properly training your people

Their recommendation and the way that they like to start to outsource things is to go through the processes yourself so you‘ll understand what’s working and what’s in line with Amazon’s policies. Do that for maybe a month to a couple months and write down a process. These type of situations, it’s best to get that all into some sort of document.

That makes it easy to share with others and use to get that person properly trained into that position, and make sure that you’re not hiring someone that will do whatever they want with your customer service. You’re putting them into your own systems, your own processes. So they can just merely handle it for you while you go in three other things.

211 What legacy do you want to leave?

Your legacy matters

You only have one life so what you do in that life can either become a great legacy. One that is remembered for its greatness or one that people have no respect for. It is quite thought-provoking because once your life is over there is no going back. You can’t just say one day I’ll do this or one day I’ll do that. You have to take action because the clock is ticking. What is very striking is that there was a wonderful presentation by a wealthy man. But what was really great is that his family also presented their thoughts and words. Then there were also words from Charities that he had helped as well.

One example of this great man’s Legacy is a charity he had help in the late 90s. There was a charity in great need for help. A great London institution was about to close their doors. In fact, the board had already voted to close their doors because of financial stress. The chairman of the board had a meeting with this great wealthy man. After hearing the needs of the Institution the wealthy man sat down and wrote a check for 4 million and a check for 1 million, but requested that they didn’t touch the reserve. The 1 million he said was theirs to spend. He gave this institution a new starting point and what they needed to be financially secure.

Family Life

His son’s talked about what it was like having him as a dad. They talked about different experiences and one where he flew in by helicopter. The entrepreneur had just got his helicopter license at this time. He flew in and picked up his son from the school playing fields. On their way home they had a bit of an adventure with some bad weather and it was just a really cool experience. Nevertheless, they made it home and it was really a good day.

What will your legacy be?

The great question everyone should ask themselves in life is, “what will my legacy be”. You know, Seeing a wealthy man so willing to give his wealth to charity should inspire every human being deep down in their soul.

For some people and their legacy might mean leaving their wealth or a big lump sum of cash to their son or their daughter. But, that’s not necessarily the things that are going to get remembered. Although, on the other hand, if you don’t really have a lot of money you’re not really able to contribute much to the capitalist society that we live in. There are other currencies in wealth and power than money, but that is what people noticed the most.

Then ask yourself how does your Amazon business fit into your legacy plan. They say Chance favors the prepared mind and preparation meets opportunity. Just remember if you have a clear vision of the person you want to be and where you’re going in life then it’s not all about making the most money you can right now. It’s about the money you do have and what you can do with what you have. You just need to have a vision.

Know your direction

No one will climb the ladder to success for you or give you all of the answers. You will have to work and fight for what you want out of this life. So start creating your life blueprint today and take that first step up the ladder. This is how you create your legacy…this is how you will be remembered. In this life, you can either make yourself vulnerable and pushed forward toward the things you I want out of life or stay in the shadows and remain invisible. Know your direction, work every day if you have to just figure that out.

210 How to Sell Products Online for a High Price with Dana Derricks Part 2 of 2

In today’s interview, we will continue our discussion with Dana. Tune in to see what he had to say about upselling to your customers and using different strategies to teach us how to sell products online.

For our other interview or access to a webinar Dana present, please visit http://amazingfba.com/dana.

Create an amazing offer

An amazing offer would be discounting your product by 50% because most sellers are only just discounting 5 or maybe 10%. Where 50% off is definitely is a big deal to most customers and they will love you for it. Especially if you can show that it is actually selling at that price on Amazon. Getting 50% off would be the best way to create an awesome offer.

Presenting your discount

You should give the customer a coupon inside with the package. When they get to Amazon and get to the right link they will find the product is at full price. To make sure the customer uses their coupon you would charge full price. Then at purchase when they use their coupon that would basically unlock the 50% off making the product cheaper.

Percentages and numbers

You come out ahead when you sell at a discounted price because you don’t have the fee that you would at full price, and most importantly you get a customer off of Amazon. The thing to remember is getting customers off of Amazon is value in and of itself. As far as percentages go your range should be between 5 to 20%.

The thing that is most exciting is once you get your backend build up really well, and you can take customers off of Amazon. Suddenly you don’t have to try and make your money solely off of Amazon.

Another tactic to making big money is to take an existing product and lower your prices that way you can get more people coming through your door, and potentially making a purchase. Combining this tactic with offering coupons is the best way of getting more eyeballs on your product. You’ll get more buys and outsmart your competitors.

How to Sell Products Online

Physical products businesses are cool. Some of the people don’t talk about how much money they require to grow and scale them. because every time you sell out of inventory you need twice as much the next time. The best thing to do is to inject product services into what you’re already selling. One of the things you could do on the front end would be to inject informational products like a how-to.

The next step is to become an affiliate for some of the products people are buying from you. The thinking of most people is that their next dollar only comes from launching their next product. But it is much more important to build it up from front-end to back-end first. Once you have done that just rinse and repeat which is much more important than injecting a new product.

The 80/20 Principal

A great book to read on this principle is written by Perry Marshall on how to sell products online. You’ll find the that 80% of your revenues come from 20% of your fulfillment. So, when you get higher up offers you’re actually spending less time and money, but you making more doing it. Any listeners out there that do not already have these high ticket offers you’re really missing out on your best customers.

Dana’s amazing book

Dana has sold numerous copies of his book at $2,500 because the contents of the book are so valuable. Inside his book, he shows how he’s able to sell most of his books for a whopping $200,000 and even up to $400,000 per copy when other people are selling their book for only $20.00.

He goes through the entire process of how to sell products online and making huge profits in the digital product world. The exciting part is that he is giving away a free copy to all the listeners at his own expense completely free. Stay tuned to get your free copy! Limited time only!

Dana’s Goat Farm Mastermind

Dana’s first go for the Mastermind was a couple months ago which was unbelievable and a really special event. Because it went so well the first time it will be happening again February 2018. This will be a live event. He will be personally working one-on-one with people, but he will also be having other people flying in to share with the community as well. It’s different than most masterminds because it’s at his house and there are only 20 spots available.

Goats will be involved. Doors are now open and several spots have already been taken so don’t wait too long to reserve your spot before February 2018. It is very simple to apply just by going to http://goatfarmmastermind.com. You can check out the success stories over there and if it’s something you’re interested in doing, you can sign up.

For our other interview or access to a webinar Dana present, please visit http://amazingfba.com/dana.

209 How to sell a Product for lots of money with Dana Derricks Part 1 of 2

Dana has always positioned himself as someone that sold stuff at a higher price than most other sellers on Amazon, and now he writes books about how to charge the amount you want for your product and get people to pay that. He evens sell his informational books for way more than what other books are going for. His latest master project is teaching people how to sell their product for what they’re actually worth. Today he is going to teach us how to sell a product for lots of money.

Continue reading

208 Using what you have in your business!

We are back with another great episode. Apologizes for the absence. I’ve been hard at work creating some great mastermind programs to help improve your business. I’ve got the Zero-to-Hero Mastermind directed at those that are starting from scratch or are earning just a few thousand a month. I also have the $10k Collective Mastermind for those that have an Amazon turnover of $10,000 a month or more. If you’re interested in being a part of a group of some great minds, check out these great mastermind programs.

Continue reading

Start selling on amazon? – why NOT to start with private label! (Episode #206)

How to start selling on amazon?

Want to start selling on Amazon?  Where to start?

The standard answer for a few years has been – by plunging straight into private label.

As that’s how I started myself – and eventually succeeded, until recently I taught that myself.

I’m no longer convinced

But after 18 months of mentoring people trying to start selling on amazon, and a year of masterminds mostly focussed on those, I’ve seen the struggles up close. I’ve seen inside too many businesses and too many minds. It’s a hard way to start.

All business has challenges starting. That’s a given. You need a tough mindset. I just happen to think that in late 2017, the old model just isn’t cutting for those who are trying to start selling on Amazon now.

Are you still focussed on Private Label?

Yes I am. I believe private label on Amazon is still a big opportunity.  I have many friends making loads more money than me to back that up. It’s not theory.

So I believe that Private label – and even better, developing unique products -works on Amazon.

However, when it comes to how to start selling on Amazon, that’s a different kettle of fish.

I think the irony is that by prematurely plunging into private label, many sellers actually miss out on properly executed private label. How can that be true?

It’s simple really. They  blow their budget on the first budget. They  bust their confidence in the business model, and indeed in themselves. And then they quit too early – and miss out on $10s or even hundreds of thousands of dollars of revenue per month

I’m not talking about what the overall goal is – rather,  it’s about how we GET there!

Start selling on amazon upwards graph on 3 gold bars

Whatever Works is good

Also I’m increasingly happy with whatever WORKS rather than being puritanical about business models.

As I’ve talked over the past two years to many Amazon experts, it’s clear from the sharper people (especially the master himself, Will Tjernlund )  that there are several models that can work. And you don’t have to start with private label.

Focus is good and learning a particular set of skills-  but so is PROGRESSION:

from simple to advanced; from low-risk to higher risk; from quick wins to projects that take months to come to fruition.

There is  a natural progression in terms of risk in the various business models available to ecommerce sellers in general, and ways to start selling on Amazon in particular.

chimp scratching head- Start selling on amazon

Real learning versus the the Art of Aping…

It’s like my old job of piano teaching.

Sure, I can teach little Johnny to seem like an accomplished pianist by teaching him or her three specific pieces and about 10 scales. You get a certificate, you look good, the parents are happy. 


Trouble is, he doesn’t know his way round a piano, he can’t read the music, he can’t play by ear, he doesn’t understand what he’s playing or why…in short, he’s not becoming any kind of real musician. Or any kind of real pianist. 

He’s aping the real thing. But he’s basically little more than a trained monkey.
Put him in any situation that demands real understanding of music, or real control of a piano, and he is finished.

My experience with Amazon sellers who try to learn  how to start selling on Amazon with Private label is remarkably similar.

Indeed, it mirrors my own journey as an Amazon seller myself. And it also mirrors my journey as a piano student/musician to a frighteningly similar degree too.

Vested interests trump real learning

That’s not surprising. There are a lot of vested interests in trying to “pre-package” business building skills and mindset. Same as there were in pretending you can become a pianist, with 20 minutes’ practice a day and three pieces at a time, with some bullshit “grades” scale.

(By the way, I have 7 years’ higher education in classical music, I’m engaged to a pianist – so this is not the ranting of an amateur. On the contrary. It’s the ranting of an ex-professional).

Both things, I’m afraid, while much better than doing nothing in terms of progressing, are basically based on a totally false premise. The false premise being that you can learn the piano by aping much better pianists’ external results – or by aping the actions of advanced Amazon sellers.

Instead, what I’ve seen overwhelmingly is that all of us entrepreneurs need to develop the right mindset and skills. And those come from experience.

Start selling on amazon

Experience is the best teacher (no surprise there)

The truth is that there is no substitute for learning overall business strategies and tactics. Nor is a substitute for learning by experience.

You need to learn to understand what you see in the data; to READ the data. You need to learn the landscape of a marketplace. Everyone has to learn how the mechanics of production, freight and amazon work. You need to get familiar with Amazon’s internal processes.

All this takes time and practice. It doesn’t need however to be a painful, high-risk, uncertain gain experience, like that of the big private label approach.

Practice makes you better. Planning for months, selling nothing, then sending half your life savings across the world suddenly…well, that is NOT such a great way to practise becoming a better online seller. Nor to start selling on Amazon specifically.

15 reasons  to start selling on amazon with something other than private label

BIG RISKS -AT THE TIME OF LOWEST COMPETENCE! 

  1. when you start out, you know little and have little experience. That’s fine. That’s also not the time to take big risks!

    MOQs and freight costs from China –

  2. these nearly always make for a rather unpalatable large upfront order. It’s all relative of course. If you have £10-20K to invest, you might get away with a budget of £2-3K per order plus some giveaway money. Not for any serious product in the USA, though. And for most people, that’s about half their money for Amazon, in my experience.

    Cashflow

  3. It usually takes months to get a decent private label product off the ground. The fastest I’ve personally done it was four months, with a business partner – so we had a combined 4 years of Amazon experience at the time and access to some very experienced people. It’s still challenging enough.
  4. That means no money coming in at all for months.
  5. AND a large lump sum out a few months in.

    TIME TILL YOU START SELLING

  6. It takes months to get a PL product off the ground.
  7. Meanwhile you’re not learning from the marketplace directly – you’re an outsider attempting to learn from the rather minimal data Amazon releases. Data which the rest of the planet is also trying to learn from. This is a huge downside.
  8. You’re not learning to ship in products or deal with Amazon systems. That’s a large learning curve. The sooner you can start the better
  9. You’re not getting access to Amazon business reports with more insider information like conversion percentages
  10. You’re not getting access to the Search Term Reports which I believe are the real value you’ll get from Amazon ads. That’s where you find out keyword-level conversion percentages which is VERY powerful info.
  11. you’re also not earning! See the cashflow issue above.

    The percentage of successes is so low!

  12. This is the real kicker, I’m afraid. I do know several people who started with private labelling and are still at it today and making great money. Maybe 10-15 people. Maybe 20 max.
  13. However, I must have known hundreds people (vaguely known of at any rate) who started around the same time as me, or have drifted into (and out of) the Amazing FBA Facebook group . Most have apparently drifted away without achieving anything. Or worse, they are fantasising about making money for 2 or 3 years – and wasting those years (that was me for years, by the way – which is why I try my best to stop anybody else wasting their life in the same way)
  14. True, most people who start anything don’t follow through. And that is perhaps even more true for online businesses.
  15. Still, it would be nice to see a little more consistency if it really  is going to be advertised as a potential replacement for the day job (by the way, I’m super cautious about what I say to any potential mentoring client or member of a my London masterminds about replacing day jobs. In most cases, I say give it a minimum of a year – and that’s short)

 

Start selling on amazon

Conclusions on Private label as a way to start selling on Amazon

Am I saying private label is dead then? Is it true that nobody should start a private label business on Amazon? Is private label only for the rich or the super-experienced online maverick?

No, no and no.

That is NOT what I’m saying. I want to be super clear. I think the opportunities to make a ton of cash and have the satisfaction of becoming a real entrepreneur (and mastering a tricky but addictive craft) are very real with private label. And even better with original tweaks to a product.

But both models take serious investment of money, time and energy into each product line. 

That is fine, even very important at the right point in your development as an Amazon seller, or as an entrepreneur.

Start selling on amazon - the himalayas

Don’t start with Mount Everest

But you don’t have to START learning to mountain climb by training in a gym for 3 months, studying maps and theory incredibly hard, then attempting the Himalayas as your first set of mountains.

Sure it’s been done – I read about exactly that in the news a while ago.

There’s a clue here. It’s news – because it’s the exception to the rule!

You don’t have to START selling on Amazon by scaling a private label mountain either.

Again, yes there are exceptions. Again, we read about them and the buzz goes around. Because it is NEWS. Because -I’m sad to say, after trying this way for so long with newcomers –  it’s unusual to succeed that way.

There are alternatives

So is this a reason to be depressed and quit?

Maybe – if you are the sort of person who quits easily. In which case, please don’t attempt to become an entrepreneur.

Most people shouldn’t scale the Himalayas and most people probably shouldn’t be entrepreneurs either. And that is absolutely fine. 

Most people don’t have the mindset, stamina or sheer hunger of an entrepreneur, and there is nothing wrong with that. I’m not a rugby player – despite being forced to play it (very badly) at school. Yes, I admire good players – but I don’t feel a failure because it doesn’t suit me (my sports teachers at school had a go of course…)

Most people who are a right for a profession build skill, fitness and experience one hill, one mountain at a time. If they get on well,  they move to the next natural level.

start selling on Amazon - business post-its

Amazon is still business as usual

Business is no different – and Amazon is no different to business. Just because Amazon has built the world’s most amazing traffic and conversion machine shouldn’t blind us to the fact that normal business rules still apply.

The economics and business principles are the usual:

Supply and demand. Risk-reward ratios. Opportunity cost.

The mindset and skills needed are the usual ones too:
The skills of assessing the supply and demand balance in a market; assessing risk vs reward; weighing up opportunity cost (if you go for one opportunity, you tie up the money and time that could go into another);

The mindset of a blend of vision and opportunism; pragmatism with some theory and imagination; discipline with flair and improvisation……and so on…

Go for it – but lower risk and increase learning!

I personally think anyone wants to have a serious crack at building a business and becoming an entrepreneur has never had such opportunity at their feet. And if you want to go for it, I think you should go for it.

There is no reason for anyone to exclude themselves from becoming an entrepreneur.

But wait – isn’t that against everything I’ve been saying in this post?

No again.

I want you to have the maximum chance of success, not to exclude you from the club.

What I am saying is that starting an Amazon business with private label does not maximise your chances of succeeding.

Instead, what you should do is read my next post and consider a much lower-risk way to learn your craft as an Amazon seller!

(Now there’s a cliff-hanger…!)

Thanks for reading.

(By the way – well done for reading to the end. Now there’s a hint that you have some stamina. You’ve passed the first test, oh Jedi. If you’re British, Click here – I think you may have what it takes to join the real business builders.)

(Sorry, I couldn’t resist putting a little teaser at the end too! I’ve got to have fun too, you know…)

Happy hunting.

 

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