150 Optimising your Amazon Listing with Anthony Lee Part 1 of 3
Optimising your Amazon listing basically means setting up your listings to get the most traffic and the most sales. This is especially important because you want to be set up in the best possible position for success. Optimisation does not happen instantly but it is a process emanating from having the right foundation set up. Your optimization before your first product listing is actually the laying of foundation for your products or business.
Basic Elements for Optimising your Amazon Listing
Your images are the most important part of this process. First, understand the direction to which you are driving. The first goal is to increase traffic and the image is the first thing that people see. It’s the image that causes people to click on your product. You want to use the best, most captivating picture as you main image.
You need to optimise your image for all browsers and ensure it is captivating. On mobile, you want to use portrait images because they appear bigger on mobile devices. Use various shots from different angles. It is highly recommended that you use staged shots. These are the images where the product is shot where it can be found in real life. For example, if you are selling kitchen knives, have images of them in a kitchen next to a cutting board. Include images with people using the product because then the buyers can imagine themselves using the products.. Use infographics if you need to include complex information in a simple form.
When optimising your Amazon listing, a good title has to be keyword rich and feature oriented. It needs to be keyword rich because if has to be found by the Amazon algorithm. But it has needs to be easily read by humans. Your title can give the targeted buyers a brief description of the benefits and what the product does. Ensure the most important information is captured in the first 80 characters as this will ensure this section shows in all browsers. Don’t be too specific if your product has multiple uses. If you are selling a cat brush, it is likely that it can be used on dogs and other animals. Rather than saying “Cat brush” in your title, use “Pet brush.” This will attract owners of all types of pets rather than limiting yourself to a specific type.
Bullets and Description
Description and bullets play an important role in SEO as they are indexed by Amazon. The bullets give details on the uses of the product. The first three points are always the most important since those are the one that show up in mobile. The description area is important; put the most important information in the first part as this is what shows on mobile devices. Description also gives technical specification and makes your listing more professional.
Your Price Point
As buyers understand the details of the product through the product image they become more comfortable with the price you set for the products. Ensure the image design justifies the price set for the products.