British Amazon Seller - the UK Private Label Specialist
Adam Hudson

How Adam Hudson REALLY got to $1 million a year in Amazon sales - Free course on how you can duplicate his success.

Sounds like the usual Amazon FBA claim?  Well, this is different. Why? The "Reliable" strategy. Adam Hudson is a friendly but brutally honest Australian. He's outlawed Bullshit in his businesses. He gives the TRUTH of what works and what DOESN'T in Amazon.


  • FIND OUT  how Adam ACTUALLY built a business to $1 million/year

  • SAVE YOURSELF FROM BS -  what it's like to be in the Amazon business

  • LEARN WHY it's still a great opportunity -even in 2017


198 Amazon Listing Backend – Part 5 of 5

Amazon Listing Description Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

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197 Amazon Listing Description – Part 4 of 5

Amazon Listing Description Webinar

Go to www.amazingfba.com/dana CLICK HERE if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

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196 Amazon Listing Bullets – Part 3 of 5

Amazon Listing Bullets Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

Amazon Listing Bullets

Amazon Listing Bullets Mistake #1: using just 2 or 3 words per bullet

It’s less common these days but you still see listings with bullets like:

  • Made of black plastic
  • Fast and reliable
  • Two year warranty

Okay, realistically, you might think, how much can I say about a computer adaptor?

But for most products, this is brief to the point of brutal. There’s little persuasive power or connection to your shopper.

It breaks the Golden Rule: Never Waste Space.

Amazon Listing Title Optimization Webinar

Go to www.amazingfba.com/dana CLICK HERE if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

Listing Bullets Mistake #2: many characters of close type

Here’s a gem I just found –

The bullets in one listing were as follows:

  • Output: 19V 3.42A 65W (fits 19V 2.37A 45W) with 3.0*1.1 mm connector | Free UK power cord included | CE, ROHS, FCC passed, tested in the UK
  • Reliable and rapid charging with Lavolta RapidPower technology
  • 30 days money back guarantee and 24 months warranty from Lavolta
  • Genuine Lavolta laptop power supply fits PA-1650-80 PA-1650-80WA for Acer Chromebook 11 CB3-111, CB3-131, C720, C720P, C730, C730E, C735, C740; Acer Chromebook 14 CB3-431; Acer Chromebook 13 CB5-311, CB5-311P, C810; Acer Chromebook 15 CB3-531, CB5-571, C910; Acer Chromebook R 11 C738T CB5-132T; Acer Chromebook R 13 CB5-312T, fits NU.MQNAA.001, NX.MQNEK.001, NX.MPRAA.001, NX.MPRAA.004, NX.MPRAA.005, NX.MPRAA.007, NX.MPRAA.012, NX.MPREK.001, NX.MQNAA.001, NX.MQNAA.003, NP.ADT11.00F
  • Replacement AC adapter for Acer Aspire R5-471T R5-571T R5-571TG R7-371T R7-372T; S3-392 S3-392G S5-371 S5-371T S5-391 S7-191 S7-391 S7-392 S7-393; V3-331 V3-371 V3-372 V3-372T, fits Acer P/N : PA-1650-80, PA-1650-80WA, KP.0450H.001, KP.04501.003, KP.04503.004, KP.0450H.006, KP.0450H.007, KP.0450H.008, NP.ADT0A.036, A13-045N2A, ADP-45HE BB, PA-1450-26AC, A045R016L, W045R033L-AC01, W045R034L-AC01, W045R035L-AC01 laptop power supply

Now to be fair, this is a technical niche and it probably is important to hit these technical keywords.

It is listed on page one for some major keywords.

But the same job can be done better without this visually off-putting block of text.

And although I can see it is compatible with all these devices, I have no reason to prefer it over any other listing except price.

It’s like a thirty minute monologue from a PC World nerd. Unless I’m similarly fascinated by minutiae, it’s not going to be anything but a chore.

Also, notice how imbalanced the bullets are in length. Those keywords could easily be spread more evenly and be much less intimidating.

Listing Bullets Mistake #3: Keyword Stuffing (again!)

Of course, this is also a classic example of keyword stuffing again.

So I guess I shall put you out of your misery and tell you why keyword stuffing is so bad…or shall I?

…hm…No, a little suspense makes for more exciting reading. I’ll tell you in the next blog post…!

Amazon Listing Title Optimization Webinar

Go to www.amazingfba.com/dana  if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

Listing Bullets Mistake #4: Forgetting that only the top three bullets are shown on a mobile.

(Bonus: around 70% of Amazon shopping is now done on a mobile)

This is a surprisingly easy thing to overlook. If you struggle to believe that you’ve overlooked this fundamental fact, just grab your phone and check (I’ll wait)…

Er, I don’t think I suggested that you check your entire Facebook feed for Brexit views and cat videos, but welcome to the mobile experience!

See why you have to cut to the chase now? (Hats off to Anthony Lee for drawing my attention to this one)

Be really selective and mindful about which benefits you put in the first three bullets.

Amazon Listing Title Optimization Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

195 Amazon Listing Title part 2 of 5 of Amazon Listing optimization –

Amazon Listing Title Optimization Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

The Title

Of course, this is the most important place in your whole listing. Both for the old Algo and for your shopper/would-be customer.

But let’s talk about that relationship.

Listing Title Mistake #1: Keyword Stuffing

Yes, you do need to satisfy Amazon’s computers to get your listing showing for the right kind of keywords in order to attract the right would-be customer.

But stuffing keywords, in that attractive way that ASM taught me (way back in the Dark Ages of mid 2014), is a horrible way to deal with that.

You know the kind of thing…

Here’s a gem I discovered earlier this evening while searching for an Acer Chromebook charger (turns out bringing my Mac charger to Paris was not smart-as I brought my Chromebook…oops…typing a newsletter on an iPhone, anyone?…). This is the actual title of a listing!

45W Lavolta Laptop Charger for Acer Chromebook R11 R13 11 13 14 15 CB3-111 CB3-131 CB3-111-C9K2 CB3-131-C8D2 CB5-132T CB3-431 CB3-431-C1KH CB3-431-C5CQ CB3-431-C9WH CB3-531 / CB5-311 CB5-311P CB5-312T CB5-132T-C0DF CB5-132T-C8L7 CB5-132T-C9UM CB5-312T-K1TR CB5-571 CB5-571-C1VQ CB5-571-C41P / C730 C730E C735 C738T C810 AC Adapter 19V – 3.0*1.1 mm

That’s actually a title, although it looks like a horrible bullet point, doesn’t it?

This is horrible for two reasons.

Reason #1 (why keyword stuffing is horrible)

The first is obvious: it’s confusing and actually demotivating to anyone thinking of buying your product.

It doesn’t give them any clear reasons why they should buy. It is confused and unfocussed. And it’s visually offputting.

Instead, you should be very focussed on exactly what keywords you’re targetting. Relevant keywords for your audience.

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

Sidenote: Really speaking, I think more than 4-5 keywords in the title (and as a big focus, in the whole listing) is too much. My successful Amazon friends – like the ones who sell their businesses every so often – agree.

Then, you need to integrate your keywords into your listing, so it flows smoothly and is engaging to read.

Reason #2 (why keyword stuffing is horrible)

This is really important and most people miss it…

…but I’ll tell you about it later (ah, how dastardly! You’ll have to read the next blog post!)

So on to…

Listing Title Mistake #2: Not using all the space provided.

This is basically the opposite extreme. The equivalent for the above listing would be:

Acer Chromebook Charger by Mike’s Computers

Of course, there are character restrictions in various categories. They can be as low as 80 characters; more typically, 200 characters. (The above is 44 characters, including spaces, if you were yearning to know). But -as per Dana’s Golden Rule – why not use every one of them? Wisely.

Listing Title Mistake #3: All Features, No Benefits, Makes Jack a Dull…er…Listing?

(To coin a phrase). Now this is an interesting one. Nearly every listing you see just contains a lot of features – like “Chromebook charger” – which the algo likes because they are keywords. Problem is – they’re boring – and they don’t engage the customer or tell him or her why they should buy the product.

It had honestly not occurred to put put any benefits in a title. But if Dana did it with such spectacular results, I’m not arguing.

I have to say that even with fairly well written titles, I rarely see this one done, so at the very least it’s going to stand out. Which in 2017 is vital.

If we take our Chromebook charger listing, we could say something like:

Acer Chromebook Charger by Mike’s Computers -charge your chromebook within 3 hours! Guaranteed for two years of great service!

Not exactly compelling, but if you had a 200 character limit, that’s 127 characters used at least.

I’m not charging $10,000 a listing just yet but you get the idea.

Which title gets your attention?

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

194 Amazon Listing Optimization – Part 1 of 5

Amazon Listing Optimization Webinar

Go to www.amazingfba.com/dana if you want to hear from Dana Derricks personally about Amazon listings, in an exclusive Webinar. That’s coming up on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

Amazon Listing for people

An Amazon Listing written for people! -A radical tactic!
I know, I know. Sounds like I’ve lost it, right? All anyone ever talks about is how to beat the Algorithm, right? We’re now onto A9 as far as I remember (sounds like a Doctor Who robot).

Of course it’s important to please the Mighty Algo of Amazon. But we lose track of human readers at our peril.

At least, that’s the message I got loud and clear from one of my recent podcast guests, Dana Derricks.

Dana is a quiet, shy and retiring American chap who says things like “Go big or go home” and who claims modestly that he is “The No. 1 Amazon Copywriter in the World”.

Having optimized 100s of Amazon listings,  Dana does, in fact, have a fair claim to the title. His most famous result was to take one client from $50,000 a month income (which is nice work) to $3,000,000 a year, which is crazy.

After writing Amazon listings day in, day out for about 4 years, he was eventually also charging $10,000 to write Amazon listings for his clients- per listing!

If you want to hear from Dana Derricks personally about Amazon listings, he is doing an exclusive Webinar on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

To register for that, just go to:

 www.amazingfba.com/dana

So here are just a few of the many lessons I could give you from Dana about writing words in an Amazon listing:

Photography in an Amazon listing attracts but doesn’t motivate to act

A bold statement but one Dana is in a position to prove, with frequent results like a 30+% increase in sales after he worked his magic on clients’ listings.

Of course great photos are vital in an Amazon listing these days – but the point about words is to motivate shoppers to take action.

For any of us (mostly Brits) who sell on amazon.com i.e. in the old U.S. of A., a difference in national styles is an immediate cultural barrier we have to smash down before we can get anywhere.

Writing Amazon listings in a way that Brits would be comfortable with is a recipe for failure in America.

America is a more crowded, more aggressive space in general when it comes to all forms of retail and advertising.

But when it comes to Amazon, that steps up several gears. Simply put, in 2017, Amazon is brutal.

For those of us in London, my best analogy is Trafalgar Square on – say – Gay Pride day or something, (which I realised accidentally was on the other day when I foolishly tried to cycle that way. It was like trying cycle through a bar just before closing time. Don’t try this).

Hot, crowded, noisy – sure, you have plenty of crowds to sell things to, but you have to cut through the noise, and you have to get past the competition.

If you want to hear from Dana personally, he is doing an exclusive FREE Webinar on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

To register for that, just go to:

 www.amazingfba.com/dana

Dana’s analogy is more apposite of course – you need to treat your listing like a 20-second infomercial on TV.

Never waste space in an Amazon listing

A golden rule is: don’t waste space.

You wouldn’t pay for a 20-second TV slot and use only 15 seconds of it – so don’t do the equivalent with your Amazon listing.

So – when it comes to words, there are four areas of an Amazon listing to optimize:
The Title
The Bullets
The Description
And The Backend (the fields you have in the last tab on Amazon Seller Central when you edit a listing)

We’ll cover each of those in turn during the next 4 episodes.

To hear from Dana personally, he is doing an exclusive FREE Webinar on Thursday July 20 at 8 pm British Summer Time (midday Pacific; 3 pm Eastern). 

To register for that, just go to:

 www.amazingfba.com/dana

Remember this is free access for about an hour to a man who charged $10,000 per listing just to write the copy – and got it! AND was worth the money…

193 Suspended Amazon Account with Joshua Price Part 3 of 3

This is part 3 of the interview with Joshua Price of www.SuspensionExperts.com regarding Amazon account suspension and how to prevent that happening in the first place. In part 2 of this interview, Joshua covered some of the performance violation details, and now he’s explaining policy violations that lead to a suspended Amazon account.

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190 How to Sell in Amazon Europe with Gil Lang Part 2 of 2

Today we will be delving further and looking at Amazon Europe. In Part 1 we spoke with Gil Lang of Private Label Journey, a German Amazon seller about the mindset of German consumers and the challenges and opportunities of building an Amazon business in Germany.

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189 How to Sell in Amazon Germany with Gil Lang Part 1 of 2

Today’s guest on the show is Gil Lang of Private Label Journey. Gil is from Germany, which is an important area that we need to investigate more and he’s here to share his insights into the Amazon Germany market. He is also a private label seller and runs the podcast Private Label Journey.

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